How popular isSteelSeries?
In September 2026, people searched for SteelSeries by name about 2,630 times in New Zealand, a 5.1% decrease from the previous year. These searches made up 9.1% of all New Zealand gaming peripheral brand searches, placing SteelSeries fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about gaming peripheral brands, SteelSeries appeared in three of the five answers and was the fourth most recommended of the seven.
SteelSeries is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.
LogitechShare of searches 43.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RazerShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HyperXShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SteelSeriesShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Turtle BeachShare of searches 7.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Follow SteelSeries and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gaming peripheral brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SteelSeries is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Logitech1st
- Razer2nd
- HyperX3rd
- SteelSeries4th
- Turtle Beach5th
Keychron6th
Corsair7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HyperX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SteelSeries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keychron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turtle Beach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gaming peripheral brands
5 answers
Asked ChatGPT
“Which gaming peripheral brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gaming peripheral brands in New Zealand?”
Asked ChatGPT
“What's the best gaming peripheral brand in New Zealand for a gaming setup?”
Searched Google, AI Overview
“gaming headset nz”
Searched Google, AI Overview
“best gaming mouse nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gaming peripheral brands compete with SteelSeries?
Share of searches by month for Logitech, Razer, HyperX, SteelSeries, Turtle Beach, Corsair, Keychron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Razer | HyperX | SteelSeries | Turtle Beach | Corsair | Keychron |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 17.6% | 8% | 9.6% | 6.1% | 7.1% | 6.6% |
| Nov 2025 | 42.2% | 17.9% | 9.5% | 9.7% | 6.7% | 7.9% | 6.2% |
| Dec 2025 | 40.3% | 18.2% | 10.2% | 10.3% | 7% | 9.2% | 4.8% |
| Jan 2026 | 41.7% | 17.7% | 9.5% | 10.7% | 6.6% | 8.9% | 4.8% |
| Feb 2026 | 44.2% | 17.8% | 8.3% | 9.9% | 5.9% | 8.8% | 5.1% |
| Mar 2026 | 45.3% | 17.7% | 8.4% | 8.7% | 5.5% | 8.4% | 6% |
| Apr 2026 | 45.3% | 17.3% | 8.1% | 9.1% | 5.7% | 7.9% | 6.7% |
| May 2026 | 45.6% | 16.9% | 8.8% | 9.5% | 6.4% | 7.3% | 5.6% |
| Jun 2026 | 43.7% | 17.4% | 8.5% | 11.5% | 6.5% | 7% | 5.5% |
| Jul 2026 | 42.2% | 16.8% | 9.3% | 10.8% | 7.1% | 7% | 6.7% |
| Aug 2026 | 42.4% | 18.9% | 8.6% | 9.7% | 7% | 7% | 6.5% |
| Sep 2026 | 43.3% | 19.1% | 9.3% | 9.1% | 7.1% | 6.4% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 12.5K | +0.32% | +1 points | |
| 2, held 2nd | 19.1% | 5.5K | -0.9% | +0.2 points | |
| 3, moved from 4th to 3rd | 9.3% | 2.7K | +6.3% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.1% | 2.6K | -7.4% | -0.5 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 7.1% | 2K | -0.49% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.4% | 1.9K | -9.8% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.6% | 1.6K | -15.8% | -0.9 points |
1.
Logitech43.3%
Held 1st. 12.5K estimated branded searches, +0.32% vs prior month. Share +1 points.
2.
Razer19.1%
Held 2nd. 5.5K estimated branded searches, -0.9% vs prior month. Share +0.2 points.
3.
HyperX9.3%
Moved from 4th to 3rd. 2.7K estimated branded searches, +6.3% vs prior month. Share +0.7 points.
9.1%
Moved from 3rd to 4th. 2.6K estimated branded searches, -7.4% vs prior month. Share -0.5 points.
7.1%
Moved from 6th to 5th. 2K estimated branded searches, -0.49% vs prior month. Share +0.1 points.
6.
Corsair6.4%
Moved from 5th to 6th. 1.9K estimated branded searches, -9.8% vs prior month. Share -0.6 points.
7.
Keychron5.6%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.9 points.
Compare popularity between SteelSeries and its closest rivals
Every comparison with SteelSeries
8 comparisons
How has branded search demand for SteelSeries changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SteelSeries in New Zealand fell from 2.8K to 2.6K.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in New Zealand peaked at 11.5% in June 2026 and was lowest at 8.7% in March 2026.
- Across the 12 months ending September 2026, SteelSeries fell from 3rd to 4th among gaming peripheral brands in New Zealand.
How did search popularity change for New Zealand gaming peripheral brands in September 2026?
6 changes
In September 2026, HyperX overtook SteelSeries to rank 3rd among gaming peripheral brands in New Zealand, with 9.3% of the searches.
In September 2026, Logitech gained share of searches among gaming peripheral brands in New Zealand, from 42.4% to 43.3%.
In September 2026, Keychron lost share of searches among gaming peripheral brands in New Zealand, from 6.5% to 5.6%.
In September 2026, Corsair lost share of searches among gaming peripheral brands in New Zealand, from 7% to 6.4%.
In September 2026, SteelSeries lost share of searches among gaming peripheral brands in New Zealand, from 9.7% to 9.1%.
In September 2026, Turtle Beach rose from 6th to 5th among gaming peripheral brands in New Zealand.
How are SteelSeries’ branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using SteelSeries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- steelseries
- steelseries 7
- steelseries apex pro
- steelseries arctis
- steelseries arctis nova
- steelseries arctis pro
- steelseries gaming
- steelseries headset
- steelseries keyboard
- steelseries mouse
- steelseries mousepad
- steelseries qck
- steelseries qck heavy
- steelseries qck mousepad
Do you work for SteelSeries? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does SteelSeries compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Gaming peripheral brands | 4th of 7 | 9.1% | Shown above |
| Headset stand brands | 3rd of 5 | 11.3% | Show ranking |
| Mousepad brands | 3rd of 4 | 11.8% | Show ranking |
Is SteelSeries your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.