SteelSeries vs Turtle Beach:Which is more popular by branded search in New Zealand?
In August 2026, SteelSeries had more branded searches than Turtle Beach among gaming peripheral brands in New Zealand. SteelSeries was estimated to have 4.1K branded searches compared to Turtle Beach’s 3.3K, and held a 10.1% Share of Search versus Turtle Beach’s 8%.
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Which is more popular in search, SteelSeries or Turtle Beach?
Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SteelSeries, Turtle Beach. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | HyperX | Turtle Beach | Corsair |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 18.3% | 10.3% | 8.8% | 6.8% | 6.4% |
| Nov 2025 | 45.2% | 18.7% | 11.1% | 10.4% | 7.4% | 7.1% |
| Dec 2025 | 43.6% | 18% | 10.9% | 11.3% | 8.1% | 8.1% |
| Jan 2026 | 44.8% | 18.3% | 11.4% | 10.2% | 7.5% | 7.9% |
| Feb 2026 | 46.6% | 18.9% | 10.8% | 9.2% | 6.3% | 8.2% |
| Mar 2026 | 47.8% | 19% | 10.2% | 9% | 6% | 8% |
| Apr 2026 | 47.8% | 18.8% | 10.2% | 8.9% | 6.5% | 7.7% |
| May 2026 | 49.3% | 17.7% | 9.5% | 9.1% | 6.8% | 7.5% |
| Jun 2026 | 47.3% | 17.7% | 11.7% | 9.4% | 7.1% | 6.8% |
| Jul 2026 | 45.3% | 17.8% | 11.1% | 10.5% | 8.3% | 6.9% |
| Aug 2026 | 45.1% | 19.8% | 10.1% | 10% | 8% | 7% |
| Sep 2026 | — | — | — | — | — | — |
How has the SteelSeries and Turtle Beach comparison changed over the last 12 months?
3 findings
- SteelSeries was ahead of Turtle Beach in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 4.2K to 4.1K.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 6.8% to 8%, and its estimated monthly branded searches moved from 2.8K to 3.3K.
How did search popularity change for New Zealand gaming peripheral brands in August 2026?
2 changes
In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SteelSeries’ and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SteelSeries
28 branded search terms
- steelseries
- steelseries 7
- steelseries apex 3
- steelseries apex pro
- steelseries apex pro tkl
- steelseries arctis
- steelseries arctis 5
- steelseries arctis nova
- steelseries arctis nova 1
- steelseries arctis nova 5
- steelseries arctis nova 7
- steelseries arctis nova 7 wireless
- steelseries arctis nova pro
- steelseries arctis nova pro wireless
- steelseries arctis pro
- steelseries com
- steelseries gaming
- steelseries headset
- steelseries keyboard
- steelseries mouse
- steelseries mousepad
- steelseries near me
- steelseries new zealand
- steelseries nz
- steelseries online
- steelseries qck
- steelseries qck heavy
- steelseries qck mousepad
Turtle Beach
28 branded search terms
- stealth turtle beach 600
- stealth turtle beach 700
- turtle beach
- turtle beach controller
- turtle beach gaming headset
- turtle beach headphones
- turtle beach headset
- turtle beach keyboard
- turtle beach mouse
- turtle beach near me
- turtle beach nz
- turtle beach react r controller
- turtle beach recon
- turtle beach recon 70
- turtle beach stealth
- turtle beach stealth 500
- turtle beach stealth 600 gen 2
- turtle beach stealth 600 gen 3
- turtle beach stealth 700 gen 3
- turtle beach velocityone
- turtle beach wireless headset
- turtlebeach
- turtlebeach com
- turtlebeach gaming
- turtlebeach headset
- turtlebeach keyboard
- turtlebeach mouse
- turtlebeach nz
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