Brandwave

How popular isTurtle Beach in search?

In August 2026, there were an estimated 3.3K branded searches for Turtle Beach in New Zealand which is up 16.9% over the last 11 months. Turtle Beach holds 8% estimated Share of Search among New Zealand gaming peripheral brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Logitech45.1%
  2. Razer19.8%
  3. SteelSeries10.1%
  4. HyperX10%
  5. Turtle Beach8%
  6. Corsair7%
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Which gaming peripheral brands compete with Turtle Beach?

Turtle Beach against gaming peripheral brands in New Zealand, by month

Share of Search by month for Logitech, Razer, SteelSeries, HyperX, Turtle Beach, Corsair. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesHyperXTurtle BeachCorsair
Oct 202549.5%18.3%10.3%8.8%6.8%6.4%
Nov 202545.2%18.7%11.1%10.4%7.4%7.1%
Dec 202543.6%18%10.9%11.3%8.1%8.1%
Jan 202644.8%18.3%11.4%10.2%7.5%7.9%
Feb 202646.6%18.9%10.8%9.2%6.3%8.2%
Mar 202647.8%19%10.2%9%6%8%
Apr 202647.8%18.8%10.2%8.9%6.5%7.7%
May 202649.3%17.7%9.5%9.1%6.8%7.5%
Jun 202647.3%17.7%11.7%9.4%7.1%6.8%
Jul 202645.3%17.8%11.1%10.5%8.3%6.9%
Aug 202645.1%19.8%10.1%10%8%7%
Sep 2026——————

  1. 1.Logitech

    45.1%

    held 1st · 18.2K estimated branded searches · +1.9% vs prior month · -0.2 points

  2. 2.Razer

    19.8%

    held 2nd · 8K estimated branded searches · +13.8% vs prior month · +2 points

  3. 3.SteelSeries

    10.1%

    held 3rd · 4.1K estimated branded searches · -7.3% vs prior month · -1.1 points

  4. 4.HyperX

    10%

    held 4th · 4K estimated branded searches · -3.4% vs prior month · -0.6 points

  5. 5.Turtle Beach

    8%

    held 5th · 3.3K estimated branded searches · -0.61% vs prior month · -0.2 points

  6. 6.Corsair

    7%

    held 6th · 2.8K estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between Turtle Beach and its closest rivals

How has branded search demand for Turtle Beach changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Beach in New Zealand rose from 2.8K to 3.3K.
  • Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 6.8% to 8%.
  • Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 8.3% in July 2026 and was lowest at 6% in March 2026.

How did search popularity change for New Zealand gaming peripheral brands in August 2026?

  1. In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.

  2. In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.

  3. In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.

  4. Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.

  5. Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

How is Turtle Beach measured?

Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • stealth turtle beach 600
  • stealth turtle beach 700
  • turtle beach
  • turtle beach controller
  • turtle beach gaming headset
  • turtle beach headphones
  • turtle beach headset
  • turtle beach keyboard
  • turtle beach mouse
  • turtle beach near me
  • turtle beach nz
  • turtle beach react r controller
  • turtle beach recon
  • turtle beach recon 70
  • turtle beach stealth
  • turtle beach stealth 500
  • turtle beach stealth 600 gen 2
  • turtle beach stealth 600 gen 3
  • turtle beach stealth 700 gen 3
  • turtle beach velocityone
  • turtle beach wireless headset
  • turtlebeach
  • turtlebeach com
  • turtlebeach gaming
  • turtlebeach headset
  • turtlebeach keyboard
  • turtlebeach mouse
  • turtlebeach nz

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How the Brand Demand Index is measured

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