Brandwave

Keychron vs Turtle Beach:Which is more popular?

In September 2026, Turtle Beach had more branded searches than Keychron among gaming peripheral brands in New Zealand. Turtle Beach had about 2,030 branded searches, while Keychron had 1,600. Turtle Beach made up 7.1% of all gaming peripheral brand searches we track, and Keychron accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about gaming peripheral brands, Keychron appeared in two of the five answers and Turtle Beach in one. Keychron was mentioned before Turtle Beach in two out of three answers that named either.

Among gaming peripheral brands in New Zealand in September 2026

Who do people search for more?

Turtle Beach, about 27% more searches than Keychron

Turtle Beach 2K searchesKeychron 1.6K searches

Who does AI mention more?

Keychron, mentioned in 2 of 5 answers, Turtle Beach in 1

Keychron in 2 of 5Turtle Beach in 1 of 5

Who does AI recommend more?

Keychron, named ahead of Turtle Beach in 2 of 3 answers

Keychron first in 2Turtle Beach first in 1

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Top gaming peripheral brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keychron was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Turtle Beach was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Keychron was listed before Turtle Beach in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. HyperX3rd
  4. SteelSeries4th
  5. Turtle Beach5th
  6. Keychron6th
  7. Corsair7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keychron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming peripheral brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Keychron or Turtle Beach more popular in search?

This chart shows how often people search Google for Keychron and Turtle Beach by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in New Zealand.

Keychron and Turtle Beach among gaming peripheral brands in New Zealand, by month

Share of searches by month for Turtle Beach, Keychron. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerHyperXSteelSeriesTurtle BeachCorsairKeychron
Oct 202545.2%17.6%8%9.6%6.1%7.1%6.6%
Nov 202542.2%17.9%9.5%9.7%6.7%7.9%6.2%
Dec 202540.3%18.2%10.2%10.3%7%9.2%4.8%
Jan 202641.7%17.7%9.5%10.7%6.6%8.9%4.8%
Feb 202644.2%17.8%8.3%9.9%5.9%8.8%5.1%
Mar 202645.3%17.7%8.4%8.7%5.5%8.4%6%
Apr 202645.3%17.3%8.1%9.1%5.7%7.9%6.7%
May 202645.6%16.9%8.8%9.5%6.4%7.3%5.6%
Jun 202643.7%17.4%8.5%11.5%6.5%7%5.5%
Jul 202642.2%16.8%9.3%10.8%7.1%7%6.7%
Aug 202642.4%18.9%8.6%9.7%7%7%6.5%
Sep 202643.3%19.1%9.3%9.1%7.1%6.4%5.6%

How has the Keychron and Turtle Beach comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Turtle Beach took it in November 2025, Keychron took it in March 2026, Turtle Beach took it in May 2026.
  • Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in New Zealand moved from 6.6% to 5.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in New Zealand moved from 6.1% to 7.1%, and its estimated monthly branded searches moved from 1.8K to 2K.

How did search popularity change for New Zealand gaming peripheral brands in September 2026?

2 changes

  1. In September 2026, Keychron lost share of searches among gaming peripheral brands in New Zealand, from 6.5% to 5.6%.

  2. In September 2026, Turtle Beach rose from 6th to 5th among gaming peripheral brands in New Zealand.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Keychron’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Keychron

1 branded search term

  • keychron

Turtle Beach

14 branded search terms

  • turtle beach
  • turtle beach controller
  • turtle beach headphones
  • turtle beach headset
  • turtle beach keyboard
  • turtle beach mouse
  • turtle beach recon
  • turtle beach stealth
  • turtle beach velocityone
  • turtlebeach
  • turtlebeach gaming
  • turtlebeach headset
  • turtlebeach keyboard
  • turtlebeach mouse

How the Brand Demand Index is measured

Other head-to-heads among gaming peripheral brands

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