Brandwave

Logitech vs SteelSeries:Which is more popular?

In September 2026, Logitech had more branded searches than SteelSeries among gaming peripheral brands in New Zealand. Logitech had about 12,500 branded searches, while SteelSeries had 2,630. Logitech made up 43.3% of all gaming peripheral brand searches we track, and SteelSeries accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about gaming peripheral brands, Logitech appeared in all five answers and SteelSeries in three. Logitech was mentioned before SteelSeries in every answer.

Among gaming peripheral brands in New Zealand in September 2026

Who do people search for more?

Logitech, about 5 searches for every 1 for SteelSeries

Logitech 12.5K searchesSteelSeries 2.6K searches

Who does AI mention more?

Logitech, mentioned in every answer we collected

Logitech in 5 of 5SteelSeries in 3 of 5

Who does AI recommend more?

Logitech, named ahead of SteelSeries in every answer

Logitech first in 4SteelSeries never first

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Top gaming peripheral brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. SteelSeries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Logitech was listed before SteelSeries in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. HyperX3rd
  4. SteelSeries4th
  5. Turtle Beach5th
  6. Keychron6th
  7. Corsair7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keychron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming peripheral brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Logitech or SteelSeries more popular in search?

This chart shows how often people search Google for Logitech and SteelSeries by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in New Zealand.

Logitech and SteelSeries among gaming peripheral brands in New Zealand, by month

Share of searches by month for Logitech, SteelSeries. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerHyperXSteelSeriesTurtle BeachCorsairKeychron
Oct 202545.2%17.6%8%9.6%6.1%7.1%6.6%
Nov 202542.2%17.9%9.5%9.7%6.7%7.9%6.2%
Dec 202540.3%18.2%10.2%10.3%7%9.2%4.8%
Jan 202641.7%17.7%9.5%10.7%6.6%8.9%4.8%
Feb 202644.2%17.8%8.3%9.9%5.9%8.8%5.1%
Mar 202645.3%17.7%8.4%8.7%5.5%8.4%6%
Apr 202645.3%17.3%8.1%9.1%5.7%7.9%6.7%
May 202645.6%16.9%8.8%9.5%6.4%7.3%5.6%
Jun 202643.7%17.4%8.5%11.5%6.5%7%5.5%
Jul 202642.2%16.8%9.3%10.8%7.1%7%6.7%
Aug 202642.4%18.9%8.6%9.7%7%7%6.5%
Sep 202643.3%19.1%9.3%9.1%7.1%6.4%5.6%

How has the Logitech and SteelSeries comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gaming peripheral brands in September 2026?

3 changes

  1. In September 2026, HyperX overtook SteelSeries to rank 3rd among gaming peripheral brands in New Zealand, with 9.3% of the searches.

  2. In September 2026, Logitech gained share of searches among gaming peripheral brands in New Zealand, from 42.4% to 43.3%.

  3. In September 2026, SteelSeries lost share of searches among gaming peripheral brands in New Zealand, from 9.7% to 9.1%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Logitech’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

9 branded search terms

  • logitech
  • logitech g hub
  • logitech g pro
  • logitech gaming
  • logitech headset
  • logitech keyboard
  • logitech mice
  • logitech mx master
  • logitech speakers

SteelSeries

14 branded search terms

  • steelseries
  • steelseries 7
  • steelseries apex pro
  • steelseries arctis
  • steelseries arctis nova
  • steelseries arctis pro
  • steelseries gaming
  • steelseries headset
  • steelseries keyboard
  • steelseries mouse
  • steelseries mousepad
  • steelseries qck
  • steelseries qck heavy
  • steelseries qck mousepad

How the Brand Demand Index is measured

Other head-to-heads among gaming peripheral brands

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