Brandwave

How popular isLogitech in search?

In August 2026, there were an estimated 18.2K branded searches for Logitech in New Zealand which is down 9.9% over the last 11 months. Logitech holds 45.1% estimated Share of Search among New Zealand gaming peripheral brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Logitech45.1%
  2. Razer19.8%
  3. SteelSeries10.1%
  4. HyperX10%
  5. Turtle Beach8%
  6. Corsair7%
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Which gaming peripheral brands compete with Logitech?

Logitech against gaming peripheral brands in New Zealand, by month

Share of Search by month for Logitech, Razer, SteelSeries, HyperX, Turtle Beach, Corsair. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesHyperXTurtle BeachCorsair
Oct 202549.5%18.3%10.3%8.8%6.8%6.4%
Nov 202545.2%18.7%11.1%10.4%7.4%7.1%
Dec 202543.6%18%10.9%11.3%8.1%8.1%
Jan 202644.8%18.3%11.4%10.2%7.5%7.9%
Feb 202646.6%18.9%10.8%9.2%6.3%8.2%
Mar 202647.8%19%10.2%9%6%8%
Apr 202647.8%18.8%10.2%8.9%6.5%7.7%
May 202649.3%17.7%9.5%9.1%6.8%7.5%
Jun 202647.3%17.7%11.7%9.4%7.1%6.8%
Jul 202645.3%17.8%11.1%10.5%8.3%6.9%
Aug 202645.1%19.8%10.1%10%8%7%
Sep 2026——————

  1. 1.Logitech

    45.1%

    held 1st · 18.2K estimated branded searches · +1.9% vs prior month · -0.2 points

  2. 2.Razer

    19.8%

    held 2nd · 8K estimated branded searches · +13.8% vs prior month · +2 points

  3. 3.SteelSeries

    10.1%

    held 3rd · 4.1K estimated branded searches · -7.3% vs prior month · -1.1 points

  4. 4.HyperX

    10%

    held 4th · 4K estimated branded searches · -3.4% vs prior month · -0.6 points

  5. 5.Turtle Beach

    8%

    held 5th · 3.3K estimated branded searches · -0.61% vs prior month · -0.2 points

  6. 6.Corsair

    7%

    held 6th · 2.8K estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between Logitech and its closest rivals

How has branded search demand for Logitech changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Logitech in New Zealand fell from 20.2K to 18.2K.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand decreased from 49.5% to 45.1%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 49.5% in October 2025 and was lowest at 43.6% in December 2025.

How did search popularity change for New Zealand gaming peripheral brands in August 2026?

  1. In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.

  2. In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.

  3. In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.

  4. Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.

  5. Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • g305 logitech
  • logitech
  • logitech com
  • logitech g hub
  • logitech g pro
  • logitech g29
  • logitech g502
  • logitech g920
  • logitech g923
  • logitech gaming
  • logitech headset
  • logitech keyboard
  • logitech mice
  • logitech mx master
  • logitech mx master 3s
  • logitech mx master 4
  • logitech nz
  • logitech online
  • logitech speakers

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How the Brand Demand Index is measured

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