Mechanical keyboard brands in New Zealand:Which are most popular?
In September 2026, Keychron was the most searched mechanical keyboard brand in New Zealand, accounting for 36.8% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Wooting and Logitech showed up in every answer. Keychron was recommended most often, coming first in three out of four responses.
KeychronShare of searches 36.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
WootingShare of searches 29.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
EPOMAKERShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
NuPhyShare of searches 7.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
DuckyShare of searches 6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Follow mechanical keyboard brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mechanical keyboard brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Wooting and Logitech appeared every time. Keychron was recommended most often, coming first in three out of four answers. Logitech was second, and Wooting was third. EPOMAKER, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wooting4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Keychron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ducky2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Akko1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- EPOMAKER0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NuPhy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Royal Kludge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mechanical keyboard brands
4 answers
Asked ChatGPT
“Which mechanical keyboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mechanical keyboard brands in New Zealand?”
Asked ChatGPT
“What's the best mechanical keyboard brand in New Zealand for gaming and typing?”
Searched Google, AI Overview
“mechanical keyboard nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gaming keyboard nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mechanical keyboard brands do people search for most?
This chart shows how often people search Google for each mechanical keyboard brand by name. Each line represents a brand's share of searches for all eight mechanical keyboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Keychron, Wooting, EPOMAKER, NuPhy, Ducky, Akko, Logitech, Royal Kludge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keychron | Wooting | EPOMAKER | NuPhy | Ducky | Akko | Logitech | Royal Kludge |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 23.5% | 7.5% | 4.9% | 6.1% | 4.9% | 4.9% | 3.3% |
| Nov 2025 | 36.8% | 30.9% | 7.5% | 6.2% | 6.2% | 5% | 4.1% | 3.3% |
| Dec 2025 | 33.1% | 33.1% | 8.1% | 5.4% | 6.6% | 6.6% | 3.7% | 3.5% |
| Jan 2026 | 35.6% | 28.9% | 8.7% | 5.8% | 7.1% | 7.1% | 4.4% | 2.4% |
| Feb 2026 | 34.8% | 34.8% | 7% | 5.6% | 5.6% | 5.6% | 3.7% | 2.9% |
| Mar 2026 | 36% | 29.2% | 8.8% | 7.2% | 5.8% | 5.8% | 4.7% | 2.5% |
| Apr 2026 | 41.2% | 28.2% | 6.9% | 6.9% | 4.6% | 4.6% | 4.6% | 3% |
| May 2026 | 37.3% | 30.3% | 7.5% | 7.5% | 4.9% | 4.9% | 5.1% | 2.6% |
| Jun 2026 | 35.2% | 28.6% | 7% | 10.6% | 5.7% | 5.7% | 5.1% | 2% |
| Jul 2026 | 40.2% | 27.5% | 8.2% | 6.8% | 4.4% | 5.5% | 4.4% | 3% |
| Aug 2026 | 38.5% | 26.3% | 7.9% | 9.7% | 5.3% | 5.3% | 4.3% | 2.8% |
| Sep 2026 | 36.8% | 29.9% | 9% | 7.4% | 6% | 4.8% | 3.7% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 1.6K | -15.8% | -1.7 points | |
| 2, held 2nd | 29.9% | 1.3K | 0% | +3.6 points | |
| 3, moved from 4th to 3rd | 9% | 390 | 0% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.4% | 320 | -33.3% | -2.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 6% | 260 | 0% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 210 | -19.2% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.7% | 160 | -23.8% | -0.6 points | |
| 8, held 8th | 2.5% | 110 | -21.4% | -0.3 points |
1.
Keychron36.8%
Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.7 points.
2.
Wooting29.9%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.6 points.
3.
EPOMAKER9%
Moved from 4th to 3rd. 390 estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
NuPhy7.4%
Moved from 3rd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -2.4 points.
5.
Ducky6%
Moved from 6th to 5th. 260 estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
Akko4.8%
Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -0.4 points.
7.
Logitech3.7%
Held 7th. 160 estimated branded searches, -23.8% vs prior month. Share -0.6 points.
2.5%
Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.
Which brand is most popular in search among mechanical keyboard brands in New Zealand?
8 brands
In September 2026, Keychron was the most searched among mechanical keyboard brands in New Zealand, with an estimated 1.6K branded searches, 36.8% of all searches for the eight we track. Wooting is in 2nd place, 6.9 percentage points behind at 29.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Keychron | 44.7% → 36.8% | 44.7%Oct 2025 | 33.1%Dec 2025 | 1st |
| Wooting | 23.5% → 29.9% | 34.8%Feb 2026 | 23.5%Oct 2025 | 2nd |
| EPOMAKER | 7.5% → 9% | 9%Sep 2026 | 6.9%Apr 2026 | 3rd |
| NuPhy | 4.9% → 7.4% | 10.6%Jun 2026 | 4.9%Oct 2025 | 7th → 4th |
| Ducky | 6.1% → 6% | 7.1%Jan 2026 | 4.4%Jul 2026 | 4th → 5th |
| Akko | 4.9% → 4.8% | 7.1%Jan 2026 | 4.6%Apr 2026 | 5th → 6th |
| Logitech | 4.9% → 3.7% | 5.1%May 2026 | 3.7%Sep 2026 | 6th → 7th |
| Royal Kludge | 3.3% → 2.5% | 3.5%Dec 2025 | 2%Jun 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand decreased from 44.7% to 36.8%.
- Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands in New Zealand increased from 23.5% to 29.9%.
- Across the 12 months ending September 2026, EPOMAKER’s share of searches among mechanical keyboard brands in New Zealand increased from 7.5% to 9%.
- Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand increased from 4.9% to 7.4%.
- Across the 12 months ending September 2026, Logitech’s share of searches among mechanical keyboard brands in New Zealand decreased from 4.9% to 3.7%.
- Across the 12 months ending September 2026, Royal Kludge’s share of searches among mechanical keyboard brands in New Zealand decreased from 3.3% to 2.5%.
- Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand peaked at 44.7% in October 2025 and was lowest at 33.1% in December 2025.
- Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands in New Zealand peaked at 34.8% in February 2026 and was lowest at 23.5% in October 2025.
- Across the 12 months ending September 2026, EPOMAKER’s share of searches among mechanical keyboard brands in New Zealand peaked at 9% in September 2026 and was lowest at 6.9% in April 2026.
- Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 4.9% in October 2025.
- Across the 12 months ending September 2026, Ducky’s share of searches among mechanical keyboard brands in New Zealand peaked at 7.1% in January 2026 and was lowest at 4.4% in July 2026.
- Across the 12 months ending September 2026, Akko’s share of searches among mechanical keyboard brands in New Zealand peaked at 7.1% in January 2026 and was lowest at 4.6% in April 2026.
- Across the 12 months ending September 2026, Logitech’s share of searches among mechanical keyboard brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Royal Kludge’s share of searches among mechanical keyboard brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 2% in June 2026.
- Across the 12 months ending September 2026, NuPhy rose from 7th to 4th among mechanical keyboard brands in New Zealand.
- Across the 12 months ending September 2026, Ducky fell from 4th to 5th among mechanical keyboard brands in New Zealand.
- Across the 12 months ending September 2026, Akko fell from 5th to 6th among mechanical keyboard brands in New Zealand.
- Across the 12 months ending September 2026, Logitech fell from 6th to 7th among mechanical keyboard brands in New Zealand.
How did search popularity change for New Zealand mechanical keyboard brands in September 2026?
8 changes
In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches.
In September 2026, Ducky overtook Akko to rank 5th among mechanical keyboard brands in New Zealand, with 6% of the searches.
In September 2026, Wooting gained share of searches among mechanical keyboard brands in New Zealand, from 26.3% to 29.9%.
In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%.
In September 2026, Keychron lost share of searches among mechanical keyboard brands in New Zealand, from 38.5% to 36.8%.
In September 2026, Logitech lost share of searches among mechanical keyboard brands in New Zealand, from 4.3% to 3.7%.
Akko’s share of searches among mechanical keyboard brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.8% in September 2026.
Estimated monthly branded searches for Royal Kludge in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
Compare popularity between leading brands
- Keychron vs Wooting: compare popularity
- Keychron vs EPOMAKER: compare popularity
- Keychron vs NuPhy: compare popularity
- Keychron vs Ducky: compare popularity
- Wooting vs EPOMAKER: compare popularity
- Wooting vs NuPhy: compare popularity
- Wooting vs Ducky: compare popularity
- EPOMAKER vs NuPhy: compare popularity
- EPOMAKER vs Ducky: compare popularity
- NuPhy vs Ducky: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.