Keychron vs NuPhy:Which is more popular?
In September 2026, Keychron had more branded searches than NuPhy among mechanical keyboard brands in New Zealand. Keychron had about 1,600 branded searches, while NuPhy had 320. Keychron made up 36.8% of all mechanical keyboard brand searches we track, and NuPhy accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about mechanical keyboard brands, Keychron appeared in three of the four answers and NuPhy in none.
Who do people search for more?
Keychron, about 5 searches for every 1 for NuPhy
Who does AI mention more?
Keychron, mentioned in 3 of 4 answers, NuPhy in 0
Who does AI recommend more?
Keychron, the only one of the two named
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Top mechanical keyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Keychron was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. NuPhy did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wooting4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Keychron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ducky2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Akko1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EPOMAKER0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NuPhy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Royal Kludge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mechanical keyboard brands
4 answers
Asked ChatGPT
“Which mechanical keyboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mechanical keyboard brands in New Zealand?”
Asked ChatGPT
“What's the best mechanical keyboard brand in New Zealand for gaming and typing?”
Searched Google, AI Overview
“mechanical keyboard nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gaming keyboard nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Keychron or NuPhy more popular in search?
This chart shows how often people search Google for Keychron and NuPhy by name. Each line represents a brand's share of searches for all eight mechanical keyboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Keychron, NuPhy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keychron | Wooting | EPOMAKER | NuPhy | Ducky | Akko | Logitech | Royal Kludge |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 23.5% | 7.5% | 4.9% | 6.1% | 4.9% | 4.9% | 3.3% |
| Nov 2025 | 36.8% | 30.9% | 7.5% | 6.2% | 6.2% | 5% | 4.1% | 3.3% |
| Dec 2025 | 33.1% | 33.1% | 8.1% | 5.4% | 6.6% | 6.6% | 3.7% | 3.5% |
| Jan 2026 | 35.6% | 28.9% | 8.7% | 5.8% | 7.1% | 7.1% | 4.4% | 2.4% |
| Feb 2026 | 34.8% | 34.8% | 7% | 5.6% | 5.6% | 5.6% | 3.7% | 2.9% |
| Mar 2026 | 36% | 29.2% | 8.8% | 7.2% | 5.8% | 5.8% | 4.7% | 2.5% |
| Apr 2026 | 41.2% | 28.2% | 6.9% | 6.9% | 4.6% | 4.6% | 4.6% | 3% |
| May 2026 | 37.3% | 30.3% | 7.5% | 7.5% | 4.9% | 4.9% | 5.1% | 2.6% |
| Jun 2026 | 35.2% | 28.6% | 7% | 10.6% | 5.7% | 5.7% | 5.1% | 2% |
| Jul 2026 | 40.2% | 27.5% | 8.2% | 6.8% | 4.4% | 5.5% | 4.4% | 3% |
| Aug 2026 | 38.5% | 26.3% | 7.9% | 9.7% | 5.3% | 5.3% | 4.3% | 2.8% |
| Sep 2026 | 36.8% | 29.9% | 9% | 7.4% | 6% | 4.8% | 3.7% | 2.5% |
How has the Keychron and NuPhy comparison changed over the last 12 months?
3 findings
- Keychron was ahead of NuPhy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand moved from 44.7% to 36.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand moved from 4.9% to 7.4%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for New Zealand mechanical keyboard brands in September 2026?
3 changes
In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches.
In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%.
In September 2026, Keychron lost share of searches among mechanical keyboard brands in New Zealand, from 38.5% to 36.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keychron’s and NuPhy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mechanical keyboard brands
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