Keychron vs Wooting:Which is more popular?
In September 2026, Keychron had more branded searches than Wooting among mechanical keyboard brands in New Zealand. Keychron had about 1,600 branded searches, while Wooting had 1,300. Keychron made up 36.8% of all mechanical keyboard brand searches we track, and Wooting accounted for 29.9%. When we asked ChatGPT and Google AI Overviews about mechanical keyboard brands, Wooting appeared in all four answers and Keychron in three. Keychron was mentioned before Wooting in three out of four answers.
Who do people search for more?
Keychron, about 23% more searches than Wooting
Who does AI mention more?
Wooting, mentioned in every answer we collected
Who does AI recommend more?
Keychron, named ahead of Wooting in 3 of 4 answers
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Top mechanical keyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wooting appeared in all four answers. Keychron was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Keychron was listed before Wooting in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wooting4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Keychron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ducky2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Akko1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EPOMAKER0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NuPhy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Royal Kludge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mechanical keyboard brands
4 answers
Asked ChatGPT
“Which mechanical keyboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mechanical keyboard brands in New Zealand?”
Asked ChatGPT
“What's the best mechanical keyboard brand in New Zealand for gaming and typing?”
Searched Google, AI Overview
“mechanical keyboard nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gaming keyboard nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Keychron or Wooting more popular in search?
This chart shows how often people search Google for Keychron and Wooting by name. Each line represents a brand's share of searches for all eight mechanical keyboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Keychron, Wooting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keychron | Wooting | EPOMAKER | NuPhy | Ducky | Akko | Logitech | Royal Kludge |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 23.5% | 7.5% | 4.9% | 6.1% | 4.9% | 4.9% | 3.3% |
| Nov 2025 | 36.8% | 30.9% | 7.5% | 6.2% | 6.2% | 5% | 4.1% | 3.3% |
| Dec 2025 | 33.1% | 33.1% | 8.1% | 5.4% | 6.6% | 6.6% | 3.7% | 3.5% |
| Jan 2026 | 35.6% | 28.9% | 8.7% | 5.8% | 7.1% | 7.1% | 4.4% | 2.4% |
| Feb 2026 | 34.8% | 34.8% | 7% | 5.6% | 5.6% | 5.6% | 3.7% | 2.9% |
| Mar 2026 | 36% | 29.2% | 8.8% | 7.2% | 5.8% | 5.8% | 4.7% | 2.5% |
| Apr 2026 | 41.2% | 28.2% | 6.9% | 6.9% | 4.6% | 4.6% | 4.6% | 3% |
| May 2026 | 37.3% | 30.3% | 7.5% | 7.5% | 4.9% | 4.9% | 5.1% | 2.6% |
| Jun 2026 | 35.2% | 28.6% | 7% | 10.6% | 5.7% | 5.7% | 5.1% | 2% |
| Jul 2026 | 40.2% | 27.5% | 8.2% | 6.8% | 4.4% | 5.5% | 4.4% | 3% |
| Aug 2026 | 38.5% | 26.3% | 7.9% | 9.7% | 5.3% | 5.3% | 4.3% | 2.8% |
| Sep 2026 | 36.8% | 29.9% | 9% | 7.4% | 6% | 4.8% | 3.7% | 2.5% |
How has the Keychron and Wooting comparison changed over the last 12 months?
3 findings
- Keychron was ahead of Wooting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand moved from 44.7% to 36.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands in New Zealand moved from 23.5% to 29.9%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for New Zealand mechanical keyboard brands in September 2026?
2 changes
In September 2026, Wooting gained share of searches among mechanical keyboard brands in New Zealand, from 26.3% to 29.9%.
In September 2026, Keychron lost share of searches among mechanical keyboard brands in New Zealand, from 38.5% to 36.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keychron’s and Wooting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mechanical keyboard brands
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