Brandwave

How popular isLogitech?

In September 2026, people searched for Logitech by name about 12,600 times in New Zealand, a 5.1% decrease from the previous year. These searches made up 3.7% of all New Zealand mechanical keyboard brand searches, placing Logitech seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about mechanical keyboard brands, Logitech appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Logitech is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. KeychronShare of searches 36.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. WootingShare of searches 29.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. EPOMAKERShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. NuPhyShare of searches 7.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. LogitechShare of searches 3.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top mechanical keyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Logitech appeared in all four answers. Logitech is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Keychron1st
  2. Logitech2nd
  3. Wooting3rd
  4. Ducky4th
  5. Akko5th
  6. EPOMAKER–
  7. NuPhy–
  8. Royal Kludge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wooting4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Keychron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ducky2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Akko1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EPOMAKER0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NuPhy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Royal Kludge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mechanical keyboard brands

4 answers

  • Asked ChatGPT

    “Which mechanical keyboard brand should I buy in New Zealand?”

    1. 1Keychron
    2. 2Logitech
    3. 3Ducky
    4. 4Wooting

  • Asked ChatGPT

    “What are the best mechanical keyboard brands in New Zealand?”

    1. 1Keychron
    2. 2Logitech
    3. 3Ducky
    4. 4Wooting
    5. 5Akko

  • Asked ChatGPT

    “What's the best mechanical keyboard brand in New Zealand for gaming and typing?”

    1. 1Keychron
    2. 2Wooting
    3. 3Logitech

  • Searched Google, AI Overview

    “mechanical keyboard nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “gaming keyboard nz”

    1. 1Logitech
    2. 2Wooting

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mechanical keyboard brands compete with Logitech?

Logitech against mechanical keyboard brands in New Zealand, by month

Share of searches by month for Keychron, Wooting, EPOMAKER, NuPhy, Ducky, Akko, Logitech, Royal Kludge. The figures are in the table below the chart.

View monthly share of searches table
MonthKeychronWootingEPOMAKERNuPhyDuckyAkkoLogitechRoyal Kludge
Oct 202544.7%23.5%7.5%4.9%6.1%4.9%4.9%3.3%
Nov 202536.8%30.9%7.5%6.2%6.2%5%4.1%3.3%
Dec 202533.1%33.1%8.1%5.4%6.6%6.6%3.7%3.5%
Jan 202635.6%28.9%8.7%5.8%7.1%7.1%4.4%2.4%
Feb 202634.8%34.8%7%5.6%5.6%5.6%3.7%2.9%
Mar 202636%29.2%8.8%7.2%5.8%5.8%4.7%2.5%
Apr 202641.2%28.2%6.9%6.9%4.6%4.6%4.6%3%
May 202637.3%30.3%7.5%7.5%4.9%4.9%5.1%2.6%
Jun 202635.2%28.6%7%10.6%5.7%5.7%5.1%2%
Jul 202640.2%27.5%8.2%6.8%4.4%5.5%4.4%3%
Aug 202638.5%26.3%7.9%9.7%5.3%5.3%4.3%2.8%
Sep 202636.8%29.9%9%7.4%6%4.8%3.7%2.5%

  1. 1.Keychron

    36.8%

    Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.7 points.

  2. 2.Wooting

    29.9%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.6 points.

  3. 3.EPOMAKER

    9%

    Moved from 4th to 3rd. 390 estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.NuPhy

    7.4%

    Moved from 3rd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -2.4 points.

  5. 5.Ducky

    6%

    Moved from 6th to 5th. 260 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Akko

    4.8%

    Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -0.4 points.

  7. 7.Logitech

    3.7%

    Held 7th. 160 estimated branded searches, -23.8% vs prior month. Share -0.6 points.

  8. 8.Royal Kludge

    2.5%

    Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

Compare popularity between Logitech and its closest rivals

Every comparison with Logitech

17 comparisons

How has branded search demand for Logitech changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech in New Zealand fell from 13.3K to 12.6K.
  • Across the 12 months ending September 2026, Logitech’s share of searches among mechanical keyboard brands in New Zealand decreased from 4.9% to 3.7%.
  • Across the 12 months ending September 2026, Logitech’s share of searches among mechanical keyboard brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.7% in September 2026.
  • Across the 12 months ending September 2026, Logitech fell from 6th to 7th among mechanical keyboard brands in New Zealand.

How did search popularity change for New Zealand mechanical keyboard brands in September 2026?

6 changes

  1. In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches.

  2. In September 2026, Ducky overtook Akko to rank 5th among mechanical keyboard brands in New Zealand, with 6% of the searches.

  3. In September 2026, Wooting gained share of searches among mechanical keyboard brands in New Zealand, from 26.3% to 29.9%.

  4. In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%.

  5. In September 2026, Keychron lost share of searches among mechanical keyboard brands in New Zealand, from 38.5% to 36.8%.

  6. In September 2026, Logitech lost share of searches among mechanical keyboard brands in New Zealand, from 4.3% to 3.7%.

How are Logitech’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • logitech
  • logitech g hub
  • logitech g pro
  • logitech g pro keyboard
  • logitech gaming
  • logitech headset
  • logitech keyboard
  • logitech mechanical keyboard
  • logitech mice
  • logitech mx master
  • logitech speakers

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Logitech compete?

Logitech is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming peripheral brands1st of 743.3%Show ranking
Webcam brands1st of 541.4%Show ranking
Headset stand brands1st of 558.3%Show ranking
Mousepad brands1st of 460.9%Show ranking
Mechanical keyboard brands7th of 83.7%Shown above
Creator with pink hair and a pink jacket

Is Logitech your brand?

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