Brandwave

How popular isLogitech?

In September 2026, people searched for Logitech by name about 12,600 times in New Zealand, a 5.1% decrease from the previous year. These searches made up 60.9% of all New Zealand mousepad brand searches, placing Logitech first out of four brands. When we asked both ChatGPT and Google AI Overviews about mousepad brands, Logitech appeared in all answers and was the joint second most recommended of the four.

Search and AI answers in September 2026

Logitech is the most searched of 4 competitors and the joint second most recommended in AI answers.

  1. LogitechShare of searches 60.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RazerShare of searches 23.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SteelSeriesShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. ARTISAN MousepadsShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top mousepad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Logitech is the joint second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. Logitech2nd
  3. Razer2nd
  4. ARTISAN Mousepads4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARTISAN Mousepads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mousepad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mousepad brands compete with Logitech?

Logitech against mousepad brands in New Zealand, by month

Share of searches by month for Logitech, Razer, SteelSeries, ARTISAN Mousepads. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerSteelSeriesARTISAN Mousepads
Oct 202564.3%21.6%12.2%1.8%
Nov 202562.2%23.4%12.6%1.9%
Dec 202561%23%14%2.1%
Jan 202659.4%23.5%14.6%2.5%
Feb 202661.4%22.2%13.2%3.1%
Mar 202662.8%22.6%11%3.7%
Apr 202663.7%21.8%11.8%2.8%
May 202663.7%21.4%12.2%2.8%
Jun 202660.1%21.3%15.2%3.3%
Jul 202659.9%21.3%15.1%3.6%
Aug 202660.2%23.6%12.8%3.5%
Sep 202660.9%23.7%11.8%3.6%

  1. 1.Logitech

    60.9%

    Held 1st. 10.1K estimated branded searches, -0.88% vs prior month. Share +0.7 points.

  2. 2.Razer

    23.7%

    Held 2nd. 3.9K estimated branded searches, -1.5% vs prior month. Share +0.1 points.

  3. 3.SteelSeries

    11.8%

    Held 3rd. 2K estimated branded searches, -9.3% vs prior month. Share -0.9 points.

  4. 4.ARTISAN Mousepads

    3.6%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Logitech and its closest rivals

Every comparison with Logitech

17 comparisons

How has branded search demand for Logitech changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech in New Zealand fell from 13.3K to 12.6K.
  • Across the 12 months ending September 2026, Logitech’s share of searches among mousepad brands in New Zealand decreased from 64.3% to 60.9%.
  • Across the 12 months ending September 2026, Logitech’s share of searches among mousepad brands in New Zealand peaked at 64.3% in October 2025 and was lowest at 59.4% in January 2026.

How did search popularity change for New Zealand mousepad brands in September 2026?

4 changes

  1. In September 2026, Logitech gained share of searches among mousepad brands in New Zealand, from 60.2% to 60.9%.

  2. In September 2026, SteelSeries lost share of searches among mousepad brands in New Zealand, from 12.8% to 11.8%.

  3. Razer’s share of searches among mousepad brands in New Zealand has gained ground for 3 months in a row, from 21.3% to 23.7% in September 2026.

  4. Estimated monthly branded searches for ARTISAN Mousepads in New Zealand rose 84.4% over 12 measured months, from 320 to 590 in September 2026.

How are Logitech’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • logitech
  • logitech g hub
  • logitech g pro
  • logitech g pro keyboard
  • logitech gaming
  • logitech headset
  • logitech keyboard
  • logitech mechanical keyboard
  • logitech mice
  • logitech mx master
  • logitech speakers

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Logitech compete?

Logitech is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming peripheral brands1st of 743.3%Show ranking
Webcam brands1st of 541.4%Show ranking
Headset stand brands1st of 558.3%Show ranking
Mousepad brands1st of 460.9%Shown above
Mechanical keyboard brands7th of 83.7%Show ranking
Creator with pink hair and a pink jacket

Is Logitech your brand?

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