Brandwave

How popular isRazer?

In September 2026, people searched for Razer by name about 5,680 times in New Zealand, a 7% increase from the previous year. These searches made up 23.7% of all New Zealand mousepad brand searches, placing Razer second out of four brands. When we asked both ChatGPT and Google AI Overviews about mousepad brands, Razer appeared in four of the five answers and was the joint second most recommended of the four.

Search and AI answers in September 2026

Razer is the second most searched of 4 competitors and the joint second most recommended in AI answers.

  1. LogitechShare of searches 60.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RazerShare of searches 23.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SteelSeriesShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. ARTISAN MousepadsShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Razer website (opens in a new tab)

Follow Razer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top mousepad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Razer is the joint second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SteelSeries1st
  2. Logitech2nd
  3. Razer2nd
  4. ARTISAN Mousepads4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SteelSeries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARTISAN Mousepads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mousepad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mousepad brands compete with Razer?

Razer against mousepad brands in New Zealand, by month

Share of searches by month for Logitech, Razer, SteelSeries, ARTISAN Mousepads. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechRazerSteelSeriesARTISAN Mousepads
Oct 202564.3%21.6%12.2%1.8%
Nov 202562.2%23.4%12.6%1.9%
Dec 202561%23%14%2.1%
Jan 202659.4%23.5%14.6%2.5%
Feb 202661.4%22.2%13.2%3.1%
Mar 202662.8%22.6%11%3.7%
Apr 202663.7%21.8%11.8%2.8%
May 202663.7%21.4%12.2%2.8%
Jun 202660.1%21.3%15.2%3.3%
Jul 202659.9%21.3%15.1%3.6%
Aug 202660.2%23.6%12.8%3.5%
Sep 202660.9%23.7%11.8%3.6%

  1. 1.Logitech

    60.9%

    Held 1st. 10.1K estimated branded searches, -0.88% vs prior month. Share +0.7 points.

  2. 2.Razer

    23.7%

    Held 2nd. 3.9K estimated branded searches, -1.5% vs prior month. Share +0.1 points.

  3. 3.SteelSeries

    11.8%

    Held 3rd. 2K estimated branded searches, -9.3% vs prior month. Share -0.9 points.

  4. 4.ARTISAN Mousepads

    3.6%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Razer and its closest rivals

Every comparison with Razer

18 comparisons

How has branded search demand for Razer changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer in New Zealand rose from 5.3K to 5.7K.
  • Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand increased from 21.6% to 23.7%.
  • Across the 12 months ending September 2026, Razer’s share of searches among mousepad brands in New Zealand peaked at 23.7% in September 2026 and was lowest at 21.3% in June 2026.

How did search popularity change for New Zealand mousepad brands in September 2026?

4 changes

  1. In September 2026, Logitech gained share of searches among mousepad brands in New Zealand, from 60.2% to 60.9%.

  2. In September 2026, SteelSeries lost share of searches among mousepad brands in New Zealand, from 12.8% to 11.8%.

  3. Razer’s share of searches among mousepad brands in New Zealand has gained ground for 3 months in a row, from 21.3% to 23.7% in September 2026.

  4. Estimated monthly branded searches for ARTISAN Mousepads in New Zealand rose 84.4% over 12 measured months, from 320 to 590 in September 2026.

How are Razer’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deathadder razer
  • razer
  • razer basilisk
  • razer gaming
  • razer gaming chair
  • razer gaming mice
  • razer headset
  • razer keyboard
  • razer laptop
  • razer mice
  • razer microphone
  • razer naga
  • razer notebook
  • razer viper
  • razer viper ultimate

Do you work for Razer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Razer compete?

Razer is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands5th of 94.1%Show ranking
Gaming peripheral brands2nd of 719.1%Show ranking
Webcam brands3rd of 516.1%Show ranking
Mousepad brands2nd of 423.7%Shown above
Creator with pink hair and a pink jacket

Is Razer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free