Brandwave

How popular isRazer?

In September 2026, people searched for Razer by name about 5,680 times in New Zealand, a 7% increase from the previous year. These searches made up 16.1% of all New Zealand webcam brand searches, placing Razer third out of five brands. When we asked both ChatGPT and Google AI Overviews about webcam brands, Razer appeared in two of the four answers and was the joint fourth most recommended of the five.

Search and AI answers in September 2026

Razer is the third most searched of 5 competitors and the joint fourth most recommended in AI answers.

  1. LogitechShare of searches 41.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Insta360Share of searches 34.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. RazerShare of searches 16.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. AnkerShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. OBSBOTShare of searches 0.45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top webcam brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Razer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Razer is the joint fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Insta3602nd
  3. OBSBOT3rd
  4. Razer4th
  5. Anker4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OBSBOT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Insta3603 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about webcam brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which webcam brands compete with Razer?

Razer against webcam brands in New Zealand, by month

Share of searches by month for Logitech, Insta360, Razer, Anker. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechInsta360RazerAnkerOBSBOT
Oct 202548.6%29.9%16.3%4.8%0.39%
Nov 202543.6%34.6%16.4%4.9%0.45%
Dec 202545%33%16.9%4.8%0.27%
Jan 202644.6%32.7%17.7%4.7%0.35%
Feb 202645.4%32.8%16.4%4.8%0.53%
Mar 202645.9%31.8%16.5%5.4%0.41%
Apr 202645%34.3%15.4%4.8%0.45%
May 202645%34.7%15.1%4.7%0.45%
Jun 202644.1%35.1%15.6%4.7%0.46%
Jul 202642.3%36.7%15.1%5.4%0.48%
Aug 202639.1%39.3%15.3%5.6%0.65%
Sep 202641.4%34.8%16.1%7.2%0.45%

  1. 1.Logitech

    41.4%

    Moved from 2nd to 1st. 10.1K estimated branded searches, -0.88% vs prior month. Share +2.3 points.

  2. 2.Insta360

    34.8%

    Moved from 1st to 2nd. 8.5K estimated branded searches, -17% vs prior month. Share -4.5 points.

  3. 3.Razer

    16.1%

    Held 3rd. 3.9K estimated branded searches, -1.5% vs prior month. Share +0.8 points.

  4. 4.Anker

    7.2%

    Held 4th. 1.8K estimated branded searches, +20.5% vs prior month. Share +1.6 points.

  5. 5.OBSBOT

    0.45%

    Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -0.2 points.

Compare popularity between Razer and its closest rivals

Every comparison with Razer

18 comparisons

How has branded search demand for Razer changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer in New Zealand rose from 5.3K to 5.7K.
  • Across the 12 months ending September 2026, Razer’s share of searches among webcam brands in New Zealand peaked at 17.7% in January 2026 and was lowest at 15.1% in July 2026.

How did search popularity change for New Zealand webcam brands in September 2026?

5 changes

  1. In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches.

  2. In September 2026, Anker gained share of searches among webcam brands in New Zealand, from 5.6% to 7.2%.

  3. In September 2026, Razer gained share of searches among webcam brands in New Zealand, from 15.3% to 16.1%.

  4. In September 2026, Insta360 lost share of searches among webcam brands in New Zealand, from 39.3% to 34.8%.

  5. Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are Razer’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deathadder razer
  • razer
  • razer basilisk
  • razer gaming
  • razer gaming chair
  • razer gaming mice
  • razer headset
  • razer keyboard
  • razer laptop
  • razer mice
  • razer microphone
  • razer naga
  • razer notebook
  • razer viper
  • razer viper ultimate

Do you work for Razer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Razer compete?

Razer is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands5th of 94.1%Show ranking
Gaming peripheral brands2nd of 719.1%Show ranking
Webcam brands3rd of 516.1%Shown above
Mousepad brands2nd of 423.7%Show ranking
Creator with pink hair and a pink jacket

Is Razer your brand?

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