Brandwave

How popular isInsta360?

In September 2026, people searched for Insta360 by name about 9,030 times in New Zealand, a 24.7% increase from the previous year. These searches made up 34.8% of all New Zealand webcam brand searches, placing Insta360 second out of five brands. When we asked both ChatGPT and Google AI Overviews about webcam brands, Insta360 appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Insta360 is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. LogitechShare of searches 41.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Insta360Share of searches 34.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. RazerShare of searches 16.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. AnkerShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. OBSBOTShare of searches 0.45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top webcam brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Insta360 was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Insta360 is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Insta3602nd
  3. OBSBOT3rd
  4. Razer4th
  5. Anker4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OBSBOT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Insta3603 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about webcam brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which webcam brands compete with Insta360?

Insta360 against webcam brands in New Zealand, by month

Share of searches by month for Logitech, Insta360, Razer, Anker. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechInsta360RazerAnkerOBSBOT
Oct 202548.6%29.9%16.3%4.8%0.39%
Nov 202543.6%34.6%16.4%4.9%0.45%
Dec 202545%33%16.9%4.8%0.27%
Jan 202644.6%32.7%17.7%4.7%0.35%
Feb 202645.4%32.8%16.4%4.8%0.53%
Mar 202645.9%31.8%16.5%5.4%0.41%
Apr 202645%34.3%15.4%4.8%0.45%
May 202645%34.7%15.1%4.7%0.45%
Jun 202644.1%35.1%15.6%4.7%0.46%
Jul 202642.3%36.7%15.1%5.4%0.48%
Aug 202639.1%39.3%15.3%5.6%0.65%
Sep 202641.4%34.8%16.1%7.2%0.45%

  1. 1.Logitech

    41.4%

    Moved from 2nd to 1st. 10.1K estimated branded searches, -0.88% vs prior month. Share +2.3 points.

  2. 2.Insta360

    34.8%

    Moved from 1st to 2nd. 8.5K estimated branded searches, -17% vs prior month. Share -4.5 points.

  3. 3.Razer

    16.1%

    Held 3rd. 3.9K estimated branded searches, -1.5% vs prior month. Share +0.8 points.

  4. 4.Anker

    7.2%

    Held 4th. 1.8K estimated branded searches, +20.5% vs prior month. Share +1.6 points.

  5. 5.OBSBOT

    0.45%

    Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -0.2 points.

Compare popularity between Insta360 and its closest rivals

Every comparison with Insta360

13 comparisons

How has branded search demand for Insta360 changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Insta360 in New Zealand rose from 7.2K to 9K.
  • Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand increased from 29.9% to 34.8%.
  • Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand peaked at 39.3% in August 2026 and was lowest at 29.9% in October 2025.

How did search popularity change for New Zealand webcam brands in September 2026?

5 changes

  1. In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches.

  2. In September 2026, Anker gained share of searches among webcam brands in New Zealand, from 5.6% to 7.2%.

  3. In September 2026, Razer gained share of searches among webcam brands in New Zealand, from 15.3% to 16.1%.

  4. In September 2026, Insta360 lost share of searches among webcam brands in New Zealand, from 39.3% to 34.8%.

  5. Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are Insta360’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • insta360
  • insta360 360 camera
  • insta360 action camera
  • insta360 camera
  • insta360 lens
  • insta360 link
  • insta360 microphone
  • insta360 mirrorless
  • insta360 nano
  • insta360 one rs
  • insta360 one x
  • insta360 pro
  • insta360 tripod
  • insta360 web cam

Do you work for Insta360? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Insta360 compete?

Insta360 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands3rd of 815.4%Show ranking
Action camera brands3rd of 424.6%Show ranking
Webcam brands2nd of 534.8%Shown above
Creator with pink hair and a pink jacket

Is Insta360 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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