DJI vs Insta360:Which is more popular by branded search in New Zealand?
In August 2026, DJI had more branded searches than Insta360 among action camera brands in New Zealand. DJI was estimated to have 27.6K branded searches compared to Insta360’s 12.6K, and held a 49.1% Share of Search versus Insta360’s 22.5%.
Follow DJI vs Insta360 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, DJI or Insta360?
Compare the action camera brands New Zealand adventurers film with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DJI, Insta360. The figures are in the table below the chart.
View monthly share of search table
| Month | DJI | GoPro | Insta360 | AKASO |
|---|---|---|---|---|
| Oct 2025 | 46.4% | 36% | 17.4% | 0.16% |
| Nov 2025 | 44.9% | 36.4% | 18.5% | 0.21% |
| Dec 2025 | 46.4% | 35.7% | 17.6% | 0.23% |
| Jan 2026 | 46.5% | 34% | 19.2% | 0.28% |
| Feb 2026 | 47.3% | 33.5% | 18.9% | 0.26% |
| Mar 2026 | 47.9% | 33% | 18.9% | 0.26% |
| Apr 2026 | 49.7% | 29.1% | 21% | 0.2% |
| May 2026 | 47.5% | 30.7% | 21.5% | 0.25% |
| Jun 2026 | 49.5% | 29.6% | 20.7% | 0.21% |
| Jul 2026 | 51.6% | 28.6% | 19.6% | 0.22% |
| Aug 2026 | 49.1% | 28.2% | 22.5% | 0.23% |
| Sep 2026 | — | — | — | — |
How has the DJI and Insta360 comparison changed over the last 12 months?
3 findings
- DJI was ahead of Insta360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand moved from 46.4% to 49.1%, and its estimated monthly branded searches moved from 23.8K to 27.6K.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands in New Zealand moved from 17.4% to 22.5%, and its estimated monthly branded searches moved from 8.9K to 12.6K.
How did search popularity change for New Zealand action camera brands in August 2026?
2 changes
In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.
In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%.
How each brand is measured
Brandwave collects information about searches that people make online using DJI’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DJI
21 branded search terms
- dji
- dji action camera
- dji air 3s
- dji camera
- dji camera drone
- dji com
- dji drone
- dji fly
- dji fpv
- dji gimbal
- dji mavic 4
- dji mic
- dji mic 2
- dji mini3 pro
- dji near me
- dji nz
- dji online
- dji osmo
- dji osmo pocket
- dji osmo pocket 3
- dji pocket 3
Insta360
28 branded search terms
- insta360
- insta360 360 camera
- insta360 action camera
- insta360 camera
- insta360 com
- insta360 go 2
- insta360 go 3
- insta360 lens
- insta360 link
- insta360 microphone
- insta360 mirrorless
- insta360 nano
- insta360 near me
- insta360 new zealand
- insta360 nz
- insta360 one rs
- insta360 one x
- insta360 one x2
- insta360 online
- insta360 price
- insta360 pro
- insta360 pro 2
- insta360 tripod
- insta360 web cam
- insta360 x2
- insta360 x3
- insta360 x3 action camera
- insta360 x4
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.