Brandwave

How popular isDJI in search?

In August 2026, there were an estimated 27.6K branded searches for DJI in New Zealand which is up 15.9% over the last 11 months. DJI holds 49.1% estimated Share of Search among New Zealand action camera brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. DJI49.1%
  2. GoPro28.2%
  3. Insta36022.5%
  4. AKASO0.23%
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Which action camera brands compete with DJI?

DJI against action camera brands in New Zealand, by month

Share of Search by month for DJI, GoPro, Insta360. The figures are in the table below the chart.

View monthly share of search table
MonthDJIGoProInsta360AKASO
Oct 202546.4%36%17.4%0.16%
Nov 202544.9%36.4%18.5%0.21%
Dec 202546.4%35.7%17.6%0.23%
Jan 202646.5%34%19.2%0.28%
Feb 202647.3%33.5%18.9%0.26%
Mar 202647.9%33%18.9%0.26%
Apr 202649.7%29.1%21%0.2%
May 202647.5%30.7%21.5%0.25%
Jun 202649.5%29.6%20.7%0.21%
Jul 202651.6%28.6%19.6%0.22%
Aug 202649.1%28.2%22.5%0.23%
Sep 2026————

  1. 1.DJI

    49.1%

    held 1st · 27.6K estimated branded searches · +0.07% vs prior month · -2.5 points

  2. 2.GoPro

    28.2%

    held 2nd · 15.9K estimated branded searches · +3.8% vs prior month · -0.4 points

  3. 3.Insta360

    22.5%

    held 3rd · 12.6K estimated branded searches · +20.7% vs prior month · +2.9 points

  4. 4.AKASO

    0.23%

    held 4th · 130 estimated branded searches · +8.3% vs prior month · 0 points

Compare search popularity between DJI and its closest rivals

How has branded search demand for DJI changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DJI in New Zealand rose from 23.8K to 27.6K.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand increased from 46.4% to 49.1%.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand peaked at 51.6% in July 2026 and was lowest at 44.9% in November 2025.

How did search popularity change for New Zealand action camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.

  2. In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%.

  3. GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026.

  4. Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026.

Which drone brands compete with DJI?

DJI against drone brands in New Zealand, by month

Share of Search by month for DJI. The figures are in the table below the chart.

View monthly share of search table
MonthDJIPotensicSkydioAutel RoboticsHoly Stone
Oct 202599%0.21%0.37%0.25%0.12%
Nov 202598.9%0.25%0.42%0.25%0.14%
Dec 202598.6%0.26%0.72%0.3%0.16%
Jan 202699%0.3%0.41%0.22%0.04%
Feb 202698.9%0.18%0.63%0.22%0.09%
Mar 202698.7%0.22%0.7%0.26%0.09%
Apr 202699.1%0.19%0.43%0.16%0.08%
May 202698.7%0.17%0.72%0.3%0.13%
Jun 202699%0.19%0.51%0.19%0.16%
Jul 202699.1%0.22%0.29%0.22%0.22%
Aug 202699%0.32%0.32%0.22%0.14%
Sep 2026—————

  1. 1.DJI

    99%

    held 1st · 27.6K estimated branded searches · +0.07% vs prior month · -0.1 points

  2. 2.Potensic

    0.32%

    moved from 5th to 2nd · 90 estimated branded searches · +50% vs prior month · +0.1 points

  3. 3.Skydio

    0.32%

    moved from 2nd to 3rd · 90 estimated branded searches · +12.5% vs prior month · 0 points

  4. 4.Autel Robotics

    0.22%

    moved from 3rd to 4th · 60 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Holy Stone

    0.14%

    moved from 4th to 5th · 40 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between DJI and its closest rivals

How has branded search demand for DJI changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands in New Zealand held steady at 99%.

How did search popularity change for New Zealand drone brands in August 2026?

  1. In August 2026, Potensic rose from 5th to 2nd among drone brands in New Zealand.

  2. In August 2026, Autel Robotics fell from 3rd to 4th among drone brands in New Zealand.

  3. In August 2026, Holy Stone fell from 4th to 5th among drone brands in New Zealand.

  4. In August 2026, Skydio fell from 2nd to 3rd among drone brands in New Zealand.

  5. Estimated monthly branded searches for DJI in New Zealand rose 15.9% over 11 measured months, from 23.8K to 27.6K in August 2026.

How is DJI measured?

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • dji
  • dji action camera
  • dji air 3s
  • dji camera
  • dji camera drone
  • dji com
  • dji drone
  • dji fly
  • dji fpv
  • dji gimbal
  • dji mavic 4
  • dji mic
  • dji mic 2
  • dji mini3 pro
  • dji near me
  • dji nz
  • dji online
  • dji osmo
  • dji osmo pocket
  • dji osmo pocket 3
  • dji pocket 3

Do you work for DJI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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