How popular isGoPro?
In September 2026, people searched for GoPro by name about 11,900 times in New Zealand, about the same as the previous year. These searches made up 33.2% of all New Zealand action camera brand searches, placing GoPro second out of four brands. When we asked both ChatGPT and Google AI Overviews about action camera brands, GoPro appeared in all answers and was the second most recommended of the four.
GoPro is the second most searched of 4 competitors and the second most recommended in AI answers.
DJIShare of searches 41.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GoProShare of searches 33.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Insta360Share of searches 24.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
AKASOShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top action camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GoPro appeared in all five answers. GoPro is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about action camera brands
5 answers
Asked ChatGPT
“Which action camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best action camera brands in New Zealand?”
Asked ChatGPT
“What's the best action camera brand in New Zealand for outdoor adventures?”
Searched Google, AI Overview
“action camera nz”
Searched Google, AI Overview
“waterproof action camera”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which action camera brands compete with GoPro?
Share of searches by month for DJI, GoPro, Insta360. The figures are in the table below the chart.
View monthly share of searches table
| Month | DJI | GoPro | Insta360 | AKASO |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 39.1% | 22.6% | 0.16% |
| Nov 2025 | 37.4% | 39.4% | 23% | 0.19% |
| Dec 2025 | 37.5% | 39.4% | 22.9% | 0.19% |
| Jan 2026 | 39.5% | 35.4% | 24.9% | 0.21% |
| Feb 2026 | 40.3% | 35.3% | 24.2% | 0.18% |
| Mar 2026 | 40.4% | 35% | 24.3% | 0.21% |
| Apr 2026 | 42% | 31.2% | 26.6% | 0.16% |
| May 2026 | 40% | 31.9% | 27.9% | 0.16% |
| Jun 2026 | 42.2% | 30.8% | 26.8% | 0.16% |
| Jul 2026 | 43.5% | 30.6% | 25.7% | 0.18% |
| Aug 2026 | 42.6% | 28.1% | 29.1% | 0.2% |
| Sep 2026 | 41.9% | 33.2% | 24.6% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 14.4K | -3.3% | -0.6 points | |
| 2, moved from 3rd to 2nd | 33.2% | 11.4K | +16% | +5.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 24.6% | 8.5K | -17% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.23% | 80 | +14.3% | 0 points |
1.
DJI41.9%
Held 1st. 14.4K estimated branded searches, -3.3% vs prior month. Share -0.6 points.
2.
GoPro33.2%
Moved from 3rd to 2nd. 11.4K estimated branded searches, +16% vs prior month. Share +5.1 points.
3.
Insta36024.6%
Moved from 2nd to 3rd. 8.5K estimated branded searches, -17% vs prior month. Share -4.5 points.
4.
AKASO0.23%
Held 4th. 80 estimated branded searches, +14.3% vs prior month. Share 0 points.
Compare popularity between GoPro and its closest rivals
Every comparison with GoPro
9 comparisons
How has branded search demand for GoPro changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GoPro in New Zealand held steady, from 12.3K to 11.9K.
- Across the 12 months ending September 2026, GoPro’s share of searches among action camera brands in New Zealand decreased from 39.1% to 33.2%.
- Across the 12 months ending September 2026, GoPro’s share of searches among action camera brands in New Zealand peaked at 39.4% in December 2025 and was lowest at 28.1% in August 2026.
- Across the 12 months ending September 2026, GoPro fell from 1st to 2nd among action camera brands in New Zealand.
How did search popularity change for New Zealand action camera brands in September 2026?
4 changes
In September 2026, GoPro overtook Insta360 to rank 2nd among action camera brands in New Zealand, with 33.2% of the searches.
In September 2026, Insta360 lost share of searches among action camera brands in New Zealand, from 29.1% to 24.6%.
In September 2026, DJI lost share of searches among action camera brands in New Zealand, from 42.6% to 41.9%.
Estimated monthly branded searches for AKASO in New Zealand rose 60% over 12 measured months, from 50 to 80 in September 2026.
How are GoPro’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using GoPro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gopro
- gopro action camera
- gopro camera
- gopro chest harness
- gopro hero
- gopro lens
- gopro mirrorless
- gopro mounts
- gopro quik
Do you work for GoPro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GoPro compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera brands | 2nd of 8 | 20.1% | Show ranking |
| Action camera brands | 2nd of 4 | 33.2% | Shown above |
Is GoPro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.