GoPro vs Panasonic Lumix:Which is more popular by branded search in New Zealand?
In August 2026, GoPro had more branded searches than Panasonic Lumix among camera brands in New Zealand. GoPro was estimated to have 15.9K branded searches compared to Panasonic Lumix’s 3K, and held a 12.5% Share of Search versus Panasonic Lumix’s 2.4%.
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Which is more popular in search, GoPro or Panasonic Lumix?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoPro, Panasonic Lumix. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the GoPro and Panasonic Lumix comparison changed over the last 12 months?
3 findings
- GoPro was ahead of Panasonic Lumix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand moved from 15.6% to 12.5%, and its estimated monthly branded searches moved from 18.5K to 15.9K.
- Across the 11 months ending August 2026, Panasonic Lumix’s estimated Share of Search among camera brands in New Zealand moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand camera brands in August 2026?
2 changes
Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.
Estimated monthly branded searches for GoPro in New Zealand fell 14.2% over 11 measured months, from 18.5K to 15.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GoPro’s and Panasonic Lumix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoPro
26 branded search terms
- gopro
- gopro 13
- gopro 360
- gopro 4
- gopro action camera
- gopro camera
- gopro chest harness
- gopro com
- gopro hero
- gopro hero 10
- gopro hero 11
- gopro hero 13
- gopro hero 3
- gopro hero 7
- gopro hero 9
- gopro hero12
- gopro hero5
- gopro lens
- gopro max 2
- gopro mirrorless
- gopro mounts
- gopro near me
- gopro new zealand
- gopro nz
- gopro online
- gopro quik
Panasonic Lumix
21 branded search terms
- lumix
- lumix camera
- lumix dmc tz4
- lumix g7
- lumix g85
- lumix l10
- lumix s5
- lumix s5ii
- lumix s5iix
- lumix tz80
- panasonic com
- panasonic lumix
- panasonic lumix camera
- panasonic lumix dmc fz300
- panasonic lumix dmc g7k
- panasonic lumix gx85
- panasonic lumix lens
- panasonic lumix lx100
- panasonic lumix nz
- panasoniclumix
- panasoniclumix camera
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.