Brandwave

How popular isGoPro?

In September 2026, people searched for GoPro by name about 11,900 times in New Zealand, about the same as the previous year. These searches made up 20.1% of all New Zealand camera brand searches, placing GoPro second out of eight brands. When we asked both ChatGPT and Google AI Overviews about camera brands, GoPro did not appear in any of the answers.

Search and AI answers in September 2026

GoPro is the second most searched of 8 competitors and not listed in any AI answer.

  1. SonyShare of searches 29.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. GoProShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Insta360Share of searches 15.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CanonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. FujifilmShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GoPro did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Nikon3rd
  4. Fujifilm4th
  5. OM System5th
  6. Panasonic Lumix6th
  7. GoPro–
  8. Insta360–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OM System3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Lumix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which camera brands compete with GoPro?

GoPro against camera brands in New Zealand, by month

Share of searches by month for Sony, GoPro, Insta360, Canon, Fujifilm, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyGoProInsta360CanonFujifilmNikonPanasonic LumixOM System
Oct 202529%22.8%13.5%14.1%11.4%6.3%2%0.88%
Nov 202531.5%22.5%13.6%12.8%11.9%5.3%1.8%0.83%
Dec 202529.7%22.7%13.7%13.2%12.2%5.5%1.9%0.91%
Jan 202626.4%22.3%16.3%14.3%11.6%6.1%1.9%1.1%
Feb 202627.9%21.8%15.5%14.5%10.7%6.4%2.1%1.1%
Mar 202629%20.4%14.8%15%11.4%6.4%2.1%0.97%
Apr 202628.3%19.7%17.3%13.3%11.4%6.7%2.4%1%
May 202629.1%18.8%16.9%14.4%11.3%6.1%2.3%1%
Jun 202629.6%19.2%17.4%13.7%11.4%5.7%2%1.1%
Jul 202629.6%19%16.9%13.8%11.6%5.8%2.2%1.1%
Aug 202626.1%18.1%19.3%14.7%12.5%5.9%2.3%1%
Sep 202629.7%20.1%15.4%13.3%12.2%6.1%2.1%1.1%

  1. 1.Sony

    29.7%

    Held 1st. 17.4K estimated branded searches, +18% vs prior month. Share +3.6 points.

  2. 2.GoPro

    20.1%

    Moved from 3rd to 2nd. 11.8K estimated branded searches, +15% vs prior month. Share +2 points.

  3. 3.Insta360

    15.4%

    Moved from 2nd to 3rd. 9K estimated branded searches, -17.4% vs prior month. Share -3.9 points.

  4. 4.Canon

    13.3%

    Held 4th. 7.8K estimated branded searches, -6.8% vs prior month. Share -1.5 points.

  5. 5.Fujifilm

    12.2%

    Held 5th. 7.2K estimated branded searches, +0.99% vs prior month. Share -0.3 points.

  6. 6.Nikon

    6.1%

    Held 6th. 3.6K estimated branded searches, +6.9% vs prior month. Share +0.2 points.

  7. 7.Panasonic Lumix

    2.1%

    Held 7th. 1.2K estimated branded searches, -7.6% vs prior month. Share -0.2 points.

  8. 8.OM System

    1.1%

    Held 8th. 630 estimated branded searches, +10.5% vs prior month. Share +0.1 points.

Compare popularity between GoPro and its closest rivals

Every comparison with GoPro

9 comparisons

How has branded search demand for GoPro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GoPro in New Zealand held steady, from 12.3K to 11.9K.
  • Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in New Zealand decreased from 22.8% to 20.1%.
  • Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in New Zealand peaked at 22.8% in October 2025 and was lowest at 18.1% in August 2026.

How did search popularity change for New Zealand camera brands in September 2026?

6 changes

  1. In September 2026, GoPro overtook Insta360 to rank 2nd among camera brands in New Zealand, with 20.1% of the searches.

  2. In September 2026, Sony gained share of searches among camera brands in New Zealand, from 26.1% to 29.7%.

  3. In September 2026, Insta360 lost share of searches among camera brands in New Zealand, from 19.3% to 15.4%.

  4. In September 2026, Canon lost share of searches among camera brands in New Zealand, from 14.7% to 13.3%.

  5. Estimated monthly branded searches for OM System in New Zealand rose 34% over 12 measured months, from 470 to 630 in September 2026.

  6. Estimated monthly branded searches for Fujifilm in New Zealand rose 17.4% over 12 measured months, from 6.1K to 7.2K in September 2026.

How are GoPro’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using GoPro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gopro
  • gopro action camera
  • gopro camera
  • gopro chest harness
  • gopro hero
  • gopro lens
  • gopro mirrorless
  • gopro mounts
  • gopro quik

Do you work for GoPro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does GoPro compete?

GoPro is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands2nd of 820.1%Shown above
Action camera brands2nd of 433.2%Show ranking
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Is GoPro your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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