Brandwave

Action camera brands in New Zealand:Which brands are most popular in search?

In August 2026, DJI was the most searched among action camera brands in New Zealand, with an estimated 27.6K branded searches and 49.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. DJI49.1%
  2. GoPro28.2%
  3. Insta36022.5%
  4. AKASO0.23%

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Share of SearchLeaderboard

Compare the action camera brands New Zealand adventurers film with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among action camera brands in New Zealand, by month

Share of Search by month for DJI, GoPro, Insta360. The figures are in the table below the chart.

View monthly share of search table
MonthDJIGoProInsta360AKASO
Oct 202546.4%36%17.4%0.16%
Nov 202544.9%36.4%18.5%0.21%
Dec 202546.4%35.7%17.6%0.23%
Jan 202646.5%34%19.2%0.28%
Feb 202647.3%33.5%18.9%0.26%
Mar 202647.9%33%18.9%0.26%
Apr 202649.7%29.1%21%0.2%
May 202647.5%30.7%21.5%0.25%
Jun 202649.5%29.6%20.7%0.21%
Jul 202651.6%28.6%19.6%0.22%
Aug 202649.1%28.2%22.5%0.23%
Sep 2026————

This month’s ranking, August 2026

  1. 1.DJI

    49.1%

    held 1st · 27.6K estimated branded searches · +0.07% vs prior month · -2.5 points

  2. 2.GoPro

    28.2%

    held 2nd · 15.9K estimated branded searches · +3.8% vs prior month · -0.4 points

  3. 3.Insta360

    22.5%

    held 3rd · 12.6K estimated branded searches · +20.7% vs prior month · +2.9 points

  4. 4.AKASO

    0.23%

    held 4th · 130 estimated branded searches · +8.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among action camera brands in New Zealand?

In August 2026, DJI was the most searched among action camera brands in New Zealand, with an estimated 27.6K branded searches and 49.1% estimated Share of Search within this set. GoPro is in 2nd place, 20.9 percentage points behind at 28.2% Share of Search.

New Zealand action camera brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DJI46.4% → 49.1%51.6%Jul 202644.9%Nov 20251st
GoPro36% → 28.2%36.4%Nov 202528.2%Aug 20262nd
Insta36017.4% → 22.5%22.5%Aug 202617.4%Oct 20253rd
AKASO0.16% → 0.23%0.28%Jan 20260.16%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand increased from 46.4% to 49.1%.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand decreased from 36% to 28.2%.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands in New Zealand increased from 17.4% to 22.5%.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand peaked at 51.6% in July 2026 and was lowest at 44.9% in November 2025.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand peaked at 36.4% in November 2025 and was lowest at 28.2% in August 2026.
  • Across the 11 months ending August 2026, AKASO held steady: its estimated Share of Search among action camera brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand action camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.

  2. In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%.

  3. GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026.

  4. Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026.

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