Brandwave

How popular isDJI?

In September 2026, people searched for DJI by name about 17,500 times in New Zealand, a 19.5% increase from the previous year. These searches made up 41.9% of all New Zealand action camera brand searches, placing DJI first out of four brands. When we asked both ChatGPT and Google AI Overviews about action camera brands, DJI appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

DJI is the most searched of 4 competitors and the most recommended in AI answers.

  1. DJIShare of searches 41.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GoProShare of searches 33.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Insta360Share of searches 24.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. AKASOShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top action camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DJI appeared in all five answers. DJI is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. GoPro2nd
  3. Insta3603rd
  4. AKASO4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoPro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insta3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AKASO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about action camera brands

5 answers

  • Asked ChatGPT

    “Which action camera brand should I buy in New Zealand?”

    1. 1DJI
    2. 2GoPro
    3. 3Insta360

  • Asked ChatGPT

    “What are the best action camera brands in New Zealand?”

    1. 1GoPro
    2. 2DJI
    3. 3Insta360
    4. 4AKASO

  • Asked ChatGPT

    “What's the best action camera brand in New Zealand for outdoor adventures?”

    1. 1DJI
    2. 2GoPro
    3. 3Insta360

  • Searched Google, AI Overview

    “action camera nz”

    1. 1GoPro
    2. 2DJI
    3. 3Insta360

  • Searched Google, AI Overview

    “waterproof action camera”

    1. 1DJI
    2. 2GoPro
    3. 3Insta360

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which action camera brands compete with DJI?

DJI against action camera brands in New Zealand, by month

Share of searches by month for DJI, GoPro, Insta360. The figures are in the table below the chart.

View monthly share of searches table
MonthDJIGoProInsta360AKASO
Oct 202538.1%39.1%22.6%0.16%
Nov 202537.4%39.4%23%0.19%
Dec 202537.5%39.4%22.9%0.19%
Jan 202639.5%35.4%24.9%0.21%
Feb 202640.3%35.3%24.2%0.18%
Mar 202640.4%35%24.3%0.21%
Apr 202642%31.2%26.6%0.16%
May 202640%31.9%27.9%0.16%
Jun 202642.2%30.8%26.8%0.16%
Jul 202643.5%30.6%25.7%0.18%
Aug 202642.6%28.1%29.1%0.2%
Sep 202641.9%33.2%24.6%0.23%

  1. 1.DJI

    41.9%

    Held 1st. 14.4K estimated branded searches, -3.3% vs prior month. Share -0.6 points.

  2. 2.GoPro

    33.2%

    Moved from 3rd to 2nd. 11.4K estimated branded searches, +16% vs prior month. Share +5.1 points.

  3. 3.Insta360

    24.6%

    Moved from 2nd to 3rd. 8.5K estimated branded searches, -17% vs prior month. Share -4.5 points.

  4. 4.AKASO

    0.23%

    Held 4th. 80 estimated branded searches, +14.3% vs prior month. Share 0 points.

Compare popularity between DJI and its closest rivals

Every comparison with DJI

7 comparisons

How has branded search demand for DJI changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DJI in New Zealand rose from 14.7K to 17.5K.
  • Across the 12 months ending September 2026, DJI’s share of searches among action camera brands in New Zealand increased from 38.1% to 41.9%.
  • Across the 12 months ending September 2026, DJI’s share of searches among action camera brands in New Zealand peaked at 43.5% in July 2026 and was lowest at 37.4% in November 2025.
  • Across the 12 months ending September 2026, DJI rose from 2nd to 1st among action camera brands in New Zealand.

How did search popularity change for New Zealand action camera brands in September 2026?

4 changes

  1. In September 2026, GoPro overtook Insta360 to rank 2nd among action camera brands in New Zealand, with 33.2% of the searches.

  2. In September 2026, Insta360 lost share of searches among action camera brands in New Zealand, from 29.1% to 24.6%.

  3. In September 2026, DJI lost share of searches among action camera brands in New Zealand, from 42.6% to 41.9%.

  4. Estimated monthly branded searches for AKASO in New Zealand rose 60% over 12 measured months, from 50 to 80 in September 2026.

How are DJI’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dji
  • dji action camera
  • dji camera
  • dji camera drone
  • dji drone
  • dji fly
  • dji fpv
  • dji gimbal
  • dji mic
  • dji osmo
  • dji osmo pocket

Do you work for DJI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does DJI compete?

DJI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Action camera brands1st of 441.9%Shown above
Drone brands1st of 598.4%Show ranking
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Is DJI your brand?

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