Brandwave

How popular isDJI?

In September 2026, people searched for DJI by name about 17,500 times in New Zealand, a 19.5% increase from the previous year. These searches made up 98.4% of all New Zealand drone brand searches, placing DJI first out of five brands. When we asked both ChatGPT and Google AI Overviews about drone brands, DJI appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

DJI is the most searched of 5 competitors and the most recommended in AI answers.

  1. DJIShare of searches 98.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SkydioShare of searches 0.62%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PotensicShare of searches 0.43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Autel RoboticsShare of searches 0.31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Holy StoneShare of searches 0.25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DJI website (opens in a new tab)

Follow DJI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top drone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DJI appeared in all five answers. DJI is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. Autel Robotics2nd
  3. Potensic3rd
  4. Skydio–
  5. Holy Stone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Potensic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autel Robotics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skydio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holy Stone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drone brands compete with DJI?

DJI against drone brands in New Zealand, by month

Share of searches by month for DJI. The figures are in the table below the chart.

View monthly share of searches table
MonthDJISkydioPotensicAutel RoboticsHoly Stone
Oct 202598.3%0.57%0.36%0.36%0.36%
Nov 202598.1%0.66%0.42%0.42%0.36%
Dec 202597.5%1.1%0.43%0.48%0.48%
Jan 202698.3%0.62%0.49%0.37%0.25%
Feb 202698.2%0.95%0.29%0.37%0.22%
Mar 202697.9%1.1%0.37%0.44%0.22%
Apr 202698.5%0.65%0.33%0.26%0.26%
May 202697.7%1.1%0.28%0.49%0.42%
Jun 202698.2%0.78%0.33%0.33%0.33%
Jul 202698.5%0.43%0.37%0.31%0.43%
Aug 202698.3%0.46%0.52%0.35%0.35%
Sep 202698.4%0.62%0.43%0.31%0.25%

  1. 1.DJI

    98.4%

    Held 1st. 15.8K estimated branded searches, -7.2% vs prior month. Share +0.1 points.

  2. 2.Skydio

    0.62%

    Moved from 3rd to 2nd. 100 estimated branded searches, +25% vs prior month. Share +0.2 points.

  3. 3.Potensic

    0.43%

    Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  4. 4.Autel Robotics

    0.31%

    Held 4th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

  5. 5.Holy Stone

    0.25%

    Held 5th. 40 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between DJI and its closest rivals

Every comparison with DJI

7 comparisons

How has branded search demand for DJI changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DJI in New Zealand rose from 14.7K to 17.5K.
  • Across the 12 months ending September 2026, DJI’s share of searches among drone brands in New Zealand peaked at 98.5% in April 2026 and was lowest at 97.5% in December 2025.

How did search popularity change for New Zealand drone brands in September 2026?

4 changes

  1. In September 2026, Skydio rose from 3rd to 2nd among drone brands in New Zealand.

  2. In September 2026, Potensic fell from 2nd to 3rd among drone brands in New Zealand.

  3. Estimated monthly branded searches for DJI in New Zealand rose 15.7% over 12 measured months, from 13.7K to 15.8K in September 2026.

  4. Estimated monthly branded searches for Holy Stone in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are DJI’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using DJI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dji
  • dji action camera
  • dji camera
  • dji camera drone
  • dji drone
  • dji fly
  • dji fpv
  • dji gimbal
  • dji mic
  • dji osmo
  • dji osmo pocket

Do you work for DJI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does DJI compete?

DJI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Action camera brands1st of 441.9%Show ranking
Drone brands1st of 598.4%Shown above
Creator with pink hair and a pink jacket

Is DJI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free