Brandwave

DJI vs Holy Stone:Which is more popular by branded search in New Zealand?

In August 2026, DJI had more branded searches than Holy Stone among drone brands in New Zealand. DJI was estimated to have 27.6K branded searches compared to Holy Stone’s 40, and held a 99% Share of Search versus Holy Stone’s 0.14%.

Share of Search among drone brands in New Zealand in August 2026Which is more popular in search, DJI or Holy Stone?
DJI99%27.6K searches
vs
Holy Stone0.14%40 searches
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Which is more popular in search, DJI or Holy Stone?

Compare the camera drone brands New Zealanders fly. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DJI and Holy Stone among drone brands in New Zealand, by month

Share of Search by month for DJI, Holy Stone. The figures are in the table below the chart.

View monthly share of search table
MonthDJIPotensicSkydioAutel RoboticsHoly Stone
Oct 202599%0.21%0.37%0.25%0.12%
Nov 202598.9%0.25%0.42%0.25%0.14%
Dec 202598.6%0.26%0.72%0.3%0.16%
Jan 202699%0.3%0.41%0.22%0.04%
Feb 202698.9%0.18%0.63%0.22%0.09%
Mar 202698.7%0.22%0.7%0.26%0.09%
Apr 202699.1%0.19%0.43%0.16%0.08%
May 202698.7%0.17%0.72%0.3%0.13%
Jun 202699%0.19%0.51%0.19%0.16%
Jul 202699.1%0.22%0.29%0.22%0.22%
Aug 202699%0.32%0.32%0.22%0.14%
Sep 2026—————

How has the DJI and Holy Stone comparison changed over the last 12 months?

  • DJI was ahead of Holy Stone in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands in New Zealand held steady at 99%, and its estimated monthly branded searches moved from 23.8K to 27.6K.
  • Across the 11 months ending August 2026, Holy Stone’s estimated Share of Search among drone brands in New Zealand moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 30 to 40.

How did search popularity change for New Zealand drone brands in August 2026?

  1. In August 2026, Holy Stone fell from 4th to 5th among drone brands in New Zealand.

  2. Estimated monthly branded searches for DJI in New Zealand rose 15.9% over 11 measured months, from 23.8K to 27.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DJI’s and Holy Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DJI

21 branded search terms

  • dji
  • dji action camera
  • dji air 3s
  • dji camera
  • dji camera drone
  • dji com
  • dji drone
  • dji fly
  • dji fpv
  • dji gimbal
  • dji mavic 4
  • dji mic
  • dji mic 2
  • dji mini3 pro
  • dji near me
  • dji nz
  • dji online
  • dji osmo
  • dji osmo pocket
  • dji osmo pocket 3
  • dji pocket 3

Holy Stone

2 branded search terms

  • holy stone camera drone
  • holy stone drone

How the Brand Demand Index is measured

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