Brandwave

How popular isHoly Stone?

In September 2026, people searched for Holy Stone by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 0.25% of all New Zealand drone brand searches, placing Holy Stone fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about drone brands, Holy Stone did not appear in any of the answers.

Search and AI answers in September 2026

Holy Stone is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. DJIShare of searches 98.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SkydioShare of searches 0.62%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PotensicShare of searches 0.43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Autel RoboticsShare of searches 0.31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Holy StoneShare of searches 0.25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top drone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Holy Stone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. Autel Robotics2nd
  3. Potensic3rd
  4. Skydio–
  5. Holy Stone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Potensic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autel Robotics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skydio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holy Stone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drone brands compete with Holy Stone?

Holy Stone against drone brands in New Zealand, by month

Share of searches by month for DJI, Holy Stone. The figures are in the table below the chart.

View monthly share of searches table
MonthDJISkydioPotensicAutel RoboticsHoly Stone
Oct 202598.3%0.57%0.36%0.36%0.36%
Nov 202598.1%0.66%0.42%0.42%0.36%
Dec 202597.5%1.1%0.43%0.48%0.48%
Jan 202698.3%0.62%0.49%0.37%0.25%
Feb 202698.2%0.95%0.29%0.37%0.22%
Mar 202697.9%1.1%0.37%0.44%0.22%
Apr 202698.5%0.65%0.33%0.26%0.26%
May 202697.7%1.1%0.28%0.49%0.42%
Jun 202698.2%0.78%0.33%0.33%0.33%
Jul 202698.5%0.43%0.37%0.31%0.43%
Aug 202698.3%0.46%0.52%0.35%0.35%
Sep 202698.4%0.62%0.43%0.31%0.25%

  1. 1.DJI

    98.4%

    Held 1st. 15.8K estimated branded searches, -7.2% vs prior month. Share +0.1 points.

  2. 2.Skydio

    0.62%

    Moved from 3rd to 2nd. 100 estimated branded searches, +25% vs prior month. Share +0.2 points.

  3. 3.Potensic

    0.43%

    Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  4. 4.Autel Robotics

    0.31%

    Held 4th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

  5. 5.Holy Stone

    0.25%

    Held 5th. 40 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Holy Stone and its closest rivals

Every comparison with Holy Stone

4 comparisons

How has branded search demand for Holy Stone changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Holy Stone in New Zealand fell from 50 to 40.
  • Across the 12 months ending September 2026, Holy Stone fell from 4th to 5th among drone brands in New Zealand.

How did search popularity change for New Zealand drone brands in September 2026?

4 changes

  1. In September 2026, Skydio rose from 3rd to 2nd among drone brands in New Zealand.

  2. In September 2026, Potensic fell from 2nd to 3rd among drone brands in New Zealand.

  3. Estimated monthly branded searches for DJI in New Zealand rose 15.7% over 12 measured months, from 13.7K to 15.8K in September 2026.

  4. Estimated monthly branded searches for Holy Stone in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are Holy Stone’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Holy Stone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • holy stone
  • holy stone drone

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How the Brand Demand Index is measured

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