Brandwave

Drone brands in New Zealand:Which brands are most popular in search?

In August 2026, DJI was the most searched among drone brands in New Zealand, with an estimated 27.6K branded searches and 99% estimated Share of Search within this set.

Share of Search, August 2026
  1. DJI99%
  2. Potensic0.32%
  3. Skydio0.32%
  4. Autel Robotics0.22%
  5. Holy Stone0.14%

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Share of SearchLeaderboard

Compare the camera drone brands New Zealanders fly. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among drone brands in New Zealand, by month

Share of Search by month for DJI. The figures are in the table below the chart.

View monthly share of search table
MonthDJIPotensicSkydioAutel RoboticsHoly Stone
Oct 202599%0.21%0.37%0.25%0.12%
Nov 202598.9%0.25%0.42%0.25%0.14%
Dec 202598.6%0.26%0.72%0.3%0.16%
Jan 202699%0.3%0.41%0.22%0.04%
Feb 202698.9%0.18%0.63%0.22%0.09%
Mar 202698.7%0.22%0.7%0.26%0.09%
Apr 202699.1%0.19%0.43%0.16%0.08%
May 202698.7%0.17%0.72%0.3%0.13%
Jun 202699%0.19%0.51%0.19%0.16%
Jul 202699.1%0.22%0.29%0.22%0.22%
Aug 202699%0.32%0.32%0.22%0.14%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.DJI

    99%

    held 1st · 27.6K estimated branded searches · +0.07% vs prior month · -0.1 points

  2. 2.Potensic

    0.32%

    moved from 5th to 2nd · 90 estimated branded searches · +50% vs prior month · +0.1 points

  3. 3.Skydio

    0.32%

    moved from 2nd to 3rd · 90 estimated branded searches · +12.5% vs prior month · 0 points

  4. 4.Autel Robotics

    0.22%

    moved from 3rd to 4th · 60 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Holy Stone

    0.14%

    moved from 4th to 5th · 40 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among drone brands in New Zealand?

In August 2026, DJI was the most searched among drone brands in New Zealand, with an estimated 27.6K branded searches and 99% estimated Share of Search within this set. Potensic is in 2nd place, 98.7 percentage points behind at 0.32% Share of Search.

New Zealand drone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DJI99%99.1%Apr 202698.6%Dec 20251st
Potensic0.21% → 0.32%0.32%Aug 20260.17%May 20264th → 2nd
Skydio0.37% → 0.32%0.72%May 20260.29%Jul 20262nd → 3rd
Autel Robotics0.25% → 0.22%0.3%May 20260.16%Apr 20263rd → 4th
Holy Stone0.12% → 0.14%0.22%Jul 20260.04%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Potensic rose from 4th to 2nd among drone brands in New Zealand.
  • Across the 11 months ending August 2026, Skydio fell from 2nd to 3rd among drone brands in New Zealand.
  • Across the 11 months ending August 2026, Autel Robotics fell from 3rd to 4th among drone brands in New Zealand.
  • Across the 11 months ending August 2026, DJI and Holy Stone held steady: their estimated Share of Search among drone brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand drone brands in August 2026?

  1. In August 2026, Potensic rose from 5th to 2nd among drone brands in New Zealand.

  2. In August 2026, Autel Robotics fell from 3rd to 4th among drone brands in New Zealand.

  3. In August 2026, Holy Stone fell from 4th to 5th among drone brands in New Zealand.

  4. In August 2026, Skydio fell from 2nd to 3rd among drone brands in New Zealand.

  5. Estimated monthly branded searches for DJI in New Zealand rose 15.9% over 11 measured months, from 23.8K to 27.6K in August 2026.

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