How popular isInsta360?
In September 2026, people searched for Insta360 by name about 9,030 times in New Zealand, a 24.7% increase from the previous year. These searches made up 24.6% of all New Zealand action camera brand searches, placing Insta360 third out of four brands. When we asked both ChatGPT and Google AI Overviews about action camera brands, Insta360 appeared in all answers and was the third most recommended of the four.
Insta360 is the third most searched of 4 competitors and the third most recommended in AI answers.
DJIShare of searches 41.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GoProShare of searches 33.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Insta360Share of searches 24.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
AKASOShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top action camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Insta360 appeared in all five answers. Insta360 is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about action camera brands
5 answers
Asked ChatGPT
“Which action camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best action camera brands in New Zealand?”
Asked ChatGPT
“What's the best action camera brand in New Zealand for outdoor adventures?”
Searched Google, AI Overview
“action camera nz”
Searched Google, AI Overview
“waterproof action camera”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which action camera brands compete with Insta360?
Share of searches by month for DJI, GoPro, Insta360. The figures are in the table below the chart.
View monthly share of searches table
| Month | DJI | GoPro | Insta360 | AKASO |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 39.1% | 22.6% | 0.16% |
| Nov 2025 | 37.4% | 39.4% | 23% | 0.19% |
| Dec 2025 | 37.5% | 39.4% | 22.9% | 0.19% |
| Jan 2026 | 39.5% | 35.4% | 24.9% | 0.21% |
| Feb 2026 | 40.3% | 35.3% | 24.2% | 0.18% |
| Mar 2026 | 40.4% | 35% | 24.3% | 0.21% |
| Apr 2026 | 42% | 31.2% | 26.6% | 0.16% |
| May 2026 | 40% | 31.9% | 27.9% | 0.16% |
| Jun 2026 | 42.2% | 30.8% | 26.8% | 0.16% |
| Jul 2026 | 43.5% | 30.6% | 25.7% | 0.18% |
| Aug 2026 | 42.6% | 28.1% | 29.1% | 0.2% |
| Sep 2026 | 41.9% | 33.2% | 24.6% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 14.4K | -3.3% | -0.6 points | |
| 2, moved from 3rd to 2nd | 33.2% | 11.4K | +16% | +5.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 24.6% | 8.5K | -17% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.23% | 80 | +14.3% | 0 points |
1.
DJI41.9%
Held 1st. 14.4K estimated branded searches, -3.3% vs prior month. Share -0.6 points.
2.
GoPro33.2%
Moved from 3rd to 2nd. 11.4K estimated branded searches, +16% vs prior month. Share +5.1 points.
3.
Insta36024.6%
Moved from 2nd to 3rd. 8.5K estimated branded searches, -17% vs prior month. Share -4.5 points.
4.
AKASO0.23%
Held 4th. 80 estimated branded searches, +14.3% vs prior month. Share 0 points.
Compare popularity between Insta360 and its closest rivals
Every comparison with Insta360
13 comparisons
How has branded search demand for Insta360 changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Insta360 in New Zealand rose from 7.2K to 9K.
- Across the 12 months ending September 2026, Insta360’s share of searches among action camera brands in New Zealand increased from 22.6% to 24.6%.
- Across the 12 months ending September 2026, Insta360’s share of searches among action camera brands in New Zealand peaked at 29.1% in August 2026 and was lowest at 22.6% in October 2025.
How did search popularity change for New Zealand action camera brands in September 2026?
4 changes
In September 2026, GoPro overtook Insta360 to rank 2nd among action camera brands in New Zealand, with 33.2% of the searches.
In September 2026, Insta360 lost share of searches among action camera brands in New Zealand, from 29.1% to 24.6%.
In September 2026, DJI lost share of searches among action camera brands in New Zealand, from 42.6% to 41.9%.
Estimated monthly branded searches for AKASO in New Zealand rose 60% over 12 measured months, from 50 to 80 in September 2026.
How are Insta360’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- insta360
- insta360 360 camera
- insta360 action camera
- insta360 camera
- insta360 lens
- insta360 link
- insta360 microphone
- insta360 mirrorless
- insta360 nano
- insta360 one rs
- insta360 one x
- insta360 pro
- insta360 tripod
- insta360 web cam
Do you work for Insta360? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Insta360 compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera brands | 3rd of 8 | 15.4% | Show ranking |
| Action camera brands | 3rd of 4 | 24.6% | Shown above |
| Webcam brands | 2nd of 5 | 34.8% | Show ranking |
Is Insta360 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.