Brandwave

AKASO vs Insta360:Which is more popular by branded search in New Zealand?

In August 2026, Insta360 had more branded searches than AKASO among action camera brands in New Zealand. Insta360 was estimated to have 12.6K branded searches compared to AKASO’s 130, and held a 22.5% Share of Search versus AKASO’s 0.23%.

Share of Search among action camera brands in New Zealand in August 2026Which is more popular in search, AKASO or Insta360?
AKASO0.23%130 searches
vs
Insta36022.5%12.6K searches

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Which is more popular in search, AKASO or Insta360?

Compare the action camera brands New Zealand adventurers film with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AKASO and Insta360 among action camera brands in New Zealand, by month

Share of Search by month for Insta360, AKASO. The figures are in the table below the chart.

View monthly share of search table
MonthDJIGoProInsta360AKASO
Oct 202546.4%36%17.4%0.16%
Nov 202544.9%36.4%18.5%0.21%
Dec 202546.4%35.7%17.6%0.23%
Jan 202646.5%34%19.2%0.28%
Feb 202647.3%33.5%18.9%0.26%
Mar 202647.9%33%18.9%0.26%
Apr 202649.7%29.1%21%0.2%
May 202647.5%30.7%21.5%0.25%
Jun 202649.5%29.6%20.7%0.21%
Jul 202651.6%28.6%19.6%0.22%
Aug 202649.1%28.2%22.5%0.23%
Sep 2026————

How has the AKASO and Insta360 comparison changed over the last 12 months?

  • Insta360 was ahead of AKASO in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AKASO’s estimated Share of Search among action camera brands in New Zealand moved from 0.16% to 0.23%, and its estimated monthly branded searches moved from 80 to 130.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands in New Zealand moved from 17.4% to 22.5%, and its estimated monthly branded searches moved from 8.9K to 12.6K.

How did search popularity change for New Zealand action camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.

  2. Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AKASO’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AKASO

6 branded search terms

  • akaso
  • akaso 360
  • akaso action camera
  • akaso camera
  • akaso ek7000
  • akaso near me

Insta360

28 branded search terms

  • insta360
  • insta360 360 camera
  • insta360 action camera
  • insta360 camera
  • insta360 com
  • insta360 go 2
  • insta360 go 3
  • insta360 lens
  • insta360 link
  • insta360 microphone
  • insta360 mirrorless
  • insta360 nano
  • insta360 near me
  • insta360 new zealand
  • insta360 nz
  • insta360 one rs
  • insta360 one x
  • insta360 one x2
  • insta360 online
  • insta360 price
  • insta360 pro
  • insta360 pro 2
  • insta360 tripod
  • insta360 web cam
  • insta360 x2
  • insta360 x3
  • insta360 x3 action camera
  • insta360 x4

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.