Webcam brands in New Zealand:Which are most popular?
In September 2026, Logitech was the most searched webcam brand in New Zealand, accounting for 41.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Logitech and OBSBOT showed up in every answer. Logitech was recommended most often, coming first in three out of four responses.
LogitechShare of searches 41.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Insta360Share of searches 34.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
RazerShare of searches 16.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
AnkerShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
OBSBOTShare of searches 0.45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top webcam brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Logitech and OBSBOT appeared every time. Logitech was recommended most often, coming first in three out of four answers. Insta360 was second, and OBSBOT was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- OBSBOT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Insta3603 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Razer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Anker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about webcam brands
4 answers
Asked ChatGPT
“Which webcam brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best webcam brands in New Zealand?”
Asked ChatGPT
“What's the best webcam brand in New Zealand for video calls?”
Searched Google, AI Overview
“best webcam”
Searched Google, AI Overview
“webcam for zoom”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which webcam brands do people search for most?
This chart shows how often people search Google for each webcam brand by name. Each line represents a brand's share of searches for all five webcam brands we track, month by month, from searches in New Zealand.
Share of searches by month for Logitech, Insta360, Razer, Anker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Insta360 | Razer | Anker | OBSBOT |
|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 29.9% | 16.3% | 4.8% | 0.39% |
| Nov 2025 | 43.6% | 34.6% | 16.4% | 4.9% | 0.45% |
| Dec 2025 | 45% | 33% | 16.9% | 4.8% | 0.27% |
| Jan 2026 | 44.6% | 32.7% | 17.7% | 4.7% | 0.35% |
| Feb 2026 | 45.4% | 32.8% | 16.4% | 4.8% | 0.53% |
| Mar 2026 | 45.9% | 31.8% | 16.5% | 5.4% | 0.41% |
| Apr 2026 | 45% | 34.3% | 15.4% | 4.8% | 0.45% |
| May 2026 | 45% | 34.7% | 15.1% | 4.7% | 0.45% |
| Jun 2026 | 44.1% | 35.1% | 15.6% | 4.7% | 0.46% |
| Jul 2026 | 42.3% | 36.7% | 15.1% | 5.4% | 0.48% |
| Aug 2026 | 39.1% | 39.3% | 15.3% | 5.6% | 0.65% |
| Sep 2026 | 41.4% | 34.8% | 16.1% | 7.2% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.4% | 10.1K | -0.88% | +2.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.8% | 8.5K | -17% | -4.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.1% | 3.9K | -1.5% | +0.8 points | |
| 4, held 4th | 7.2% | 1.8K | +20.5% | +1.6 points | |
| 5, held 5th | 0.45% | 110 | -35.3% | -0.2 points |
1.
Logitech41.4%
Moved from 2nd to 1st. 10.1K estimated branded searches, -0.88% vs prior month. Share +2.3 points.
2.
Insta36034.8%
Moved from 1st to 2nd. 8.5K estimated branded searches, -17% vs prior month. Share -4.5 points.
3.
Razer16.1%
Held 3rd. 3.9K estimated branded searches, -1.5% vs prior month. Share +0.8 points.
4.
Anker7.2%
Held 4th. 1.8K estimated branded searches, +20.5% vs prior month. Share +1.6 points.
5.
OBSBOT0.45%
Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -0.2 points.
Which brand is most popular in search among webcam brands in New Zealand?
5 brands
In September 2026, Logitech was the most searched among webcam brands in New Zealand, with an estimated 10.1K branded searches, 41.4% of all searches for the five we track. Insta360 is in 2nd place, 6.6 percentage points behind at 34.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Logitech | 48.6% → 41.4% | 48.6%Oct 2025 | 39.1%Aug 2026 | 1st |
| Insta360 | 29.9% → 34.8% | 39.3%Aug 2026 | 29.9%Oct 2025 | 2nd |
| Razer | 16.3% → 16.1% | 17.7%Jan 2026 | 15.1%Jul 2026 | 3rd |
| Anker | 4.8% → 7.2% | 7.2%Sep 2026 | 4.7%Jan 2026 | 4th |
| OBSBOT | 0.39% → 0.45% | 0.65%Aug 2026 | 0.27%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Logitech’s share of searches among webcam brands in New Zealand decreased from 48.6% to 41.4%.
- Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand increased from 29.9% to 34.8%.
- Across the 12 months ending September 2026, Anker’s share of searches among webcam brands in New Zealand increased from 4.8% to 7.2%.
- Across the 12 months ending September 2026, Logitech’s share of searches among webcam brands in New Zealand peaked at 48.6% in October 2025 and was lowest at 39.1% in August 2026.
- Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand peaked at 39.3% in August 2026 and was lowest at 29.9% in October 2025.
- Across the 12 months ending September 2026, Razer’s share of searches among webcam brands in New Zealand peaked at 17.7% in January 2026 and was lowest at 15.1% in July 2026.
- Across the 12 months ending September 2026, Anker’s share of searches among webcam brands in New Zealand peaked at 7.2% in September 2026 and was lowest at 4.7% in January 2026.
- Across the 12 months ending September 2026, Razer and OBSBOT held steady: their share of searches among webcam brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand webcam brands in September 2026?
5 changes
In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches.
In September 2026, Anker gained share of searches among webcam brands in New Zealand, from 5.6% to 7.2%.
In September 2026, Razer gained share of searches among webcam brands in New Zealand, from 15.3% to 16.1%.
In September 2026, Insta360 lost share of searches among webcam brands in New Zealand, from 39.3% to 34.8%.
Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
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