Insta360 vs OBSBOT:Which is more popular?
In September 2026, Insta360 had more branded searches than OBSBOT among webcam brands in New Zealand. Insta360 had about 8,480 branded searches, while OBSBOT had 110. Insta360 made up 34.8% of all webcam brand searches we track, and OBSBOT accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about webcam brands, OBSBOT appeared in all four answers and Insta360 in three. Insta360 and OBSBOT were each mentioned first in two of the four answers.
Who do people search for more?
Insta360, about 77 searches for every 1 for OBSBOT
Who does AI mention more?
OBSBOT, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top webcam brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, OBSBOT appeared in all four answers. Insta360 was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Insta360 and OBSBOT were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- OBSBOT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Insta3603 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Razer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about webcam brands
4 answers
Asked ChatGPT
“Which webcam brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best webcam brands in New Zealand?”
Asked ChatGPT
“What's the best webcam brand in New Zealand for video calls?”
Searched Google, AI Overview
“best webcam”
Searched Google, AI Overview
“webcam for zoom”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Insta360 or OBSBOT more popular in search?
This chart shows how often people search Google for Insta360 and OBSBOT by name. Each line represents a brand's share of searches for all five webcam brands we track, month by month, from searches in New Zealand.
Share of searches by month for Insta360, OBSBOT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Insta360 | Razer | Anker | OBSBOT |
|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 29.9% | 16.3% | 4.8% | 0.39% |
| Nov 2025 | 43.6% | 34.6% | 16.4% | 4.9% | 0.45% |
| Dec 2025 | 45% | 33% | 16.9% | 4.8% | 0.27% |
| Jan 2026 | 44.6% | 32.7% | 17.7% | 4.7% | 0.35% |
| Feb 2026 | 45.4% | 32.8% | 16.4% | 4.8% | 0.53% |
| Mar 2026 | 45.9% | 31.8% | 16.5% | 5.4% | 0.41% |
| Apr 2026 | 45% | 34.3% | 15.4% | 4.8% | 0.45% |
| May 2026 | 45% | 34.7% | 15.1% | 4.7% | 0.45% |
| Jun 2026 | 44.1% | 35.1% | 15.6% | 4.7% | 0.46% |
| Jul 2026 | 42.3% | 36.7% | 15.1% | 5.4% | 0.48% |
| Aug 2026 | 39.1% | 39.3% | 15.3% | 5.6% | 0.65% |
| Sep 2026 | 41.4% | 34.8% | 16.1% | 7.2% | 0.45% |
How has the Insta360 and OBSBOT comparison changed over the last 12 months?
3 findings
- Insta360 was ahead of OBSBOT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand moved from 29.9% to 34.8%, and its estimated monthly branded searches moved from 6.9K to 8.5K.
- Across the 12 months ending September 2026, OBSBOT’s share of searches among webcam brands in New Zealand moved from 0.39% to 0.45%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand webcam brands in September 2026?
3 changes
In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches.
In September 2026, Insta360 lost share of searches among webcam brands in New Zealand, from 39.3% to 34.8%.
Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Insta360’s and OBSBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among webcam brands
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