GoPro vs OM System:Which is more popular by branded search in New Zealand?
In August 2026, GoPro had more branded searches than OM System among camera brands in New Zealand. GoPro was estimated to have 15.9K branded searches compared to OM System’s 850, and held a 12.5% Share of Search versus OM System’s 0.67%.
Follow GoPro vs OM System and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, GoPro or OM System?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoPro, OM System. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the GoPro and OM System comparison changed over the last 12 months?
3 findings
- GoPro was ahead of OM System in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand moved from 15.6% to 12.5%, and its estimated monthly branded searches moved from 18.5K to 15.9K.
- Across the 11 months ending August 2026, OM System’s estimated Share of Search among camera brands in New Zealand moved from 0.6% to 0.67%, and its estimated monthly branded searches moved from 710 to 850.
How did search popularity change for New Zealand camera brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using GoPro’s and OM System’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoPro
26 branded search terms
- gopro
- gopro 13
- gopro 360
- gopro 4
- gopro action camera
- gopro camera
- gopro chest harness
- gopro com
- gopro hero
- gopro hero 10
- gopro hero 11
- gopro hero 13
- gopro hero 3
- gopro hero 7
- gopro hero 9
- gopro hero12
- gopro hero5
- gopro lens
- gopro max 2
- gopro mirrorless
- gopro mounts
- gopro near me
- gopro new zealand
- gopro nz
- gopro online
- gopro quik
OM System
11 branded search terms
- explore omsystem com
- olympus camera
- om system
- om system lens
- om system mirrorless
- om system nz
- om system om 1
- om system om 5
- om system tough tg 7
- omsystem
- omsystem camera
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.