Brandwave

How popular isOM System in search?

In August 2026, there were an estimated 850 branded searches for OM System in New Zealand which is up 19.7% over the last 11 months. OM System holds 0.67% estimated Share of Search among New Zealand camera brands and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Sony33.7%
  2. Canon21.4%
  3. Fujifilm13.9%
  4. GoPro12.5%
  5. Insta36010%
  6. Nikon5.4%
  7. Panasonic Lumix2.4%
  8. OM System0.67%
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Which camera brands compete with OM System?

OM System against camera brands in New Zealand, by month

Share of Search by month for Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix, OM System. The figures are in the table below the chart.

View monthly share of search table
MonthSonyCanonFujifilmGoProInsta360NikonPanasonic LumixOM System
Oct 202534.2%22.1%12.5%15.6%7.5%5.8%1.9%0.6%
Nov 202535.5%22%12.3%15.3%7.8%5%1.5%0.58%
Dec 202534.9%20.7%13%16.1%7.9%5.1%1.6%0.68%
Jan 202630.9%22%13.7%15.7%8.9%5.9%2.3%0.7%
Feb 202633.1%21%12.3%15.7%8.8%6.2%2.1%0.73%
Mar 202634.1%21.5%12.5%14.3%8.2%6.5%2.3%0.67%
Apr 202633.2%20.7%13.8%13.3%9.6%6.7%2.1%0.63%
May 202635%20.4%13.2%12.6%8.8%6%3.3%0.69%
Jun 202636%21.5%12.3%12.9%9%5.3%2.3%0.66%
Jul 202634.8%22.5%13.2%12.5%8.6%5.5%2.2%0.7%
Aug 202633.7%21.4%13.9%12.5%10%5.4%2.4%0.67%
Sep 2026————————

  1. 1.Sony

    33.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -1.1 points

  2. 2.Canon

    21.4%

    held 2nd · 27K estimated branded searches · -2% vs prior month · -1.2 points

  3. 3.Fujifilm

    13.9%

    held 3rd · 17.6K estimated branded searches · +9.1% vs prior month · +0.7 points

  4. 4.GoPro

    12.5%

    held 4th · 15.9K estimated branded searches · +3.8% vs prior month · 0 points

  5. 5.Insta360

    10%

    held 5th · 12.6K estimated branded searches · +20.7% vs prior month · +1.4 points

  6. 6.Nikon

    5.4%

    held 6th · 6.8K estimated branded searches · +1.5% vs prior month · -0.1 points

  7. 7.Panasonic Lumix

    2.4%

    held 7th · 3K estimated branded searches · +14.2% vs prior month · +0.2 points

  8. 8.OM System

    0.67%

    held 8th · 850 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between OM System and its closest rivals

How has branded search demand for OM System changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OM System in New Zealand rose from 710 to 850.
  • Across the 11 months ending August 2026, OM System’s estimated Share of Search among camera brands in New Zealand held steady, from 0.6% to 0.67%.

How did search popularity change for New Zealand camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.

  2. In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.

  3. In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.

  4. In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.

  5. Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.

  6. Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

How is OM System measured?

Brandwave collects information about searches that people make online using OM System’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • explore omsystem com
  • olympus camera
  • om system
  • om system lens
  • om system mirrorless
  • om system nz
  • om system om 1
  • om system om 5
  • om system tough tg 7
  • omsystem
  • omsystem camera

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How the Brand Demand Index is measured

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