OM System vs Panasonic Lumix:Which is more popular by branded search in New Zealand?
In August 2026, Panasonic Lumix had more branded searches than OM System among camera brands in New Zealand. Panasonic Lumix was estimated to have 3K branded searches compared to OM System’s 850, and held a 2.4% Share of Search versus OM System’s 0.67%.
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Which is more popular in search, OM System or Panasonic Lumix?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Panasonic Lumix, OM System. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the OM System and Panasonic Lumix comparison changed over the last 12 months?
3 findings
- Panasonic Lumix was ahead of OM System in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OM System’s estimated Share of Search among camera brands in New Zealand moved from 0.6% to 0.67%, and its estimated monthly branded searches moved from 710 to 850.
- Across the 11 months ending August 2026, Panasonic Lumix’s estimated Share of Search among camera brands in New Zealand moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand camera brands in August 2026?
2 changes
Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.
Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OM System’s and Panasonic Lumix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OM System
11 branded search terms
- explore omsystem com
- olympus camera
- om system
- om system lens
- om system mirrorless
- om system nz
- om system om 1
- om system om 5
- om system tough tg 7
- omsystem
- omsystem camera
Panasonic Lumix
21 branded search terms
- lumix
- lumix camera
- lumix dmc tz4
- lumix g7
- lumix g85
- lumix l10
- lumix s5
- lumix s5ii
- lumix s5iix
- lumix tz80
- panasonic com
- panasonic lumix
- panasonic lumix camera
- panasonic lumix dmc fz300
- panasonic lumix dmc g7k
- panasonic lumix gx85
- panasonic lumix lens
- panasonic lumix lx100
- panasonic lumix nz
- panasoniclumix
- panasoniclumix camera
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.