How popular isFujifilm?
In September 2026, people searched for Fujifilm by name about 7,160 times in New Zealand, a 17.4% increase from the previous year. These searches made up 12.2% of all New Zealand camera brand searches, placing Fujifilm fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about camera brands, Fujifilm appeared in four of the five answers and was the fourth most recommended of the eight.
Fujifilm is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.
SonyShare of searches 29.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GoProShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Insta360Share of searches 15.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CanonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FujifilmShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fujifilm is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OM System3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic Lumix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- GoPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“Which camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera brands in New Zealand?”
Asked ChatGPT
“What's the best camera brand in New Zealand for a creator setup?”
Searched Google, AI Overview
“mirrorless camera nz”
Searched Google, AI Overview
“dslr camera nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which camera brands compete with Fujifilm?
Share of searches by month for Sony, GoPro, Insta360, Canon, Fujifilm, Nikon, Panasonic Lumix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | GoPro | Insta360 | Canon | Fujifilm | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 22.8% | 13.5% | 14.1% | 11.4% | 6.3% | 2% | 0.88% |
| Nov 2025 | 31.5% | 22.5% | 13.6% | 12.8% | 11.9% | 5.3% | 1.8% | 0.83% |
| Dec 2025 | 29.7% | 22.7% | 13.7% | 13.2% | 12.2% | 5.5% | 1.9% | 0.91% |
| Jan 2026 | 26.4% | 22.3% | 16.3% | 14.3% | 11.6% | 6.1% | 1.9% | 1.1% |
| Feb 2026 | 27.9% | 21.8% | 15.5% | 14.5% | 10.7% | 6.4% | 2.1% | 1.1% |
| Mar 2026 | 29% | 20.4% | 14.8% | 15% | 11.4% | 6.4% | 2.1% | 0.97% |
| Apr 2026 | 28.3% | 19.7% | 17.3% | 13.3% | 11.4% | 6.7% | 2.4% | 1% |
| May 2026 | 29.1% | 18.8% | 16.9% | 14.4% | 11.3% | 6.1% | 2.3% | 1% |
| Jun 2026 | 29.6% | 19.2% | 17.4% | 13.7% | 11.4% | 5.7% | 2% | 1.1% |
| Jul 2026 | 29.6% | 19% | 16.9% | 13.8% | 11.6% | 5.8% | 2.2% | 1.1% |
| Aug 2026 | 26.1% | 18.1% | 19.3% | 14.7% | 12.5% | 5.9% | 2.3% | 1% |
| Sep 2026 | 29.7% | 20.1% | 15.4% | 13.3% | 12.2% | 6.1% | 2.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.7% | 17.4K | +18% | +3.6 points | |
| 2, moved from 3rd to 2nd | 20.1% | 11.8K | +15% | +2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.4% | 9K | -17.4% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.3% | 7.8K | -6.8% | -1.5 points | |
| 5, held 5th | 12.2% | 7.2K | +0.99% | -0.3 points | |
| 6, held 6th | 6.1% | 3.6K | +6.9% | +0.2 points | |
| 7, held 7th | 2.1% | 1.2K | -7.6% | -0.2 points | |
| 8, held 8th | 1.1% | 630 | +10.5% | +0.1 points |
1.
Sony29.7%
Held 1st. 17.4K estimated branded searches, +18% vs prior month. Share +3.6 points.
2.
GoPro20.1%
Moved from 3rd to 2nd. 11.8K estimated branded searches, +15% vs prior month. Share +2 points.
3.
Insta36015.4%
Moved from 2nd to 3rd. 9K estimated branded searches, -17.4% vs prior month. Share -3.9 points.
4.
Canon13.3%
Held 4th. 7.8K estimated branded searches, -6.8% vs prior month. Share -1.5 points.
5.
Fujifilm12.2%
Held 5th. 7.2K estimated branded searches, +0.99% vs prior month. Share -0.3 points.
6.
Nikon6.1%
Held 6th. 3.6K estimated branded searches, +6.9% vs prior month. Share +0.2 points.
2.1%
Held 7th. 1.2K estimated branded searches, -7.6% vs prior month. Share -0.2 points.
1.1%
Held 8th. 630 estimated branded searches, +10.5% vs prior month. Share +0.1 points.
Compare popularity between Fujifilm and its closest rivals
Every comparison with Fujifilm
11 comparisons
How has branded search demand for Fujifilm changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fujifilm in New Zealand rose from 6.1K to 7.2K.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in New Zealand increased from 11.4% to 12.2%.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in New Zealand peaked at 12.5% in August 2026 and was lowest at 10.7% in February 2026.
How did search popularity change for New Zealand camera brands in September 2026?
6 changes
In September 2026, GoPro overtook Insta360 to rank 2nd among camera brands in New Zealand, with 20.1% of the searches.
In September 2026, Sony gained share of searches among camera brands in New Zealand, from 26.1% to 29.7%.
In September 2026, Insta360 lost share of searches among camera brands in New Zealand, from 19.3% to 15.4%.
In September 2026, Canon lost share of searches among camera brands in New Zealand, from 14.7% to 13.3%.
Estimated monthly branded searches for OM System in New Zealand rose 34% over 12 measured months, from 470 to 630 in September 2026.
Estimated monthly branded searches for Fujifilm in New Zealand rose 17.4% over 12 measured months, from 6.1K to 7.2K in September 2026.
How are Fujifilm’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Fujifilm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fujifilm
- fujifilm business innovation
- fujifilm camera
- fujifilm finepix
- fujifilm instax
- fujifilm lens
- fujifilm mirrorless
Do you work for Fujifilm? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fujifilm compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera brands | 5th of 8 | 12.2% | Shown above |
| Camera lens brands | 2nd of 7 | 18.5% | Show ranking |
| Film camera brands | 1st of 5 | 41.2% | Show ranking |
Is Fujifilm your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.