Film camera brands in New Zealand:Which are most popular?
In September 2026, Fujifilm was the most searched film camera brand in New Zealand, accounting for 41.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Canon and Nikon showed up in every answer. Canon was recommended most often, coming first in two out of four responses.
FujifilmShare of searches 41.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
CanonShare of searches 30.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NikonShare of searches 21%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
LeicaShare of searches 6.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
OlympusShare of searches 0.51%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top film camera brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Canon and Nikon appeared every time. Canon was recommended most often, coming first in two out of four answers. Olympus was second, and Nikon was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nikon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Olympus3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fujifilm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leica2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about film camera brands
4 answers
Asked ChatGPT
“Which film camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best film camera brands in New Zealand?”
Asked ChatGPT
“What's the best film camera brand in New Zealand for analogue photography?”
Searched Google, AI Overview
“best film camera”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“vintage film camera”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which film camera brands do people search for most?
This chart shows how often people search Google for each film camera brand by name. Each line represents a brand's share of searches for all five film camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fujifilm, Canon, Nikon, Leica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fujifilm | Canon | Nikon | Leica | Olympus |
|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 35.1% | 20.4% | 5.4% | 0.7% |
| Nov 2025 | 41.8% | 33.9% | 18.9% | 4.8% | 0.62% |
| Dec 2025 | 42% | 32.8% | 19.1% | 5.4% | 0.74% |
| Jan 2026 | 35.8% | 36.2% | 19.8% | 7.2% | 1% |
| Feb 2026 | 36.7% | 34.9% | 21.1% | 6.4% | 0.83% |
| Mar 2026 | 37.1% | 35.5% | 20% | 6.7% | 0.71% |
| Apr 2026 | 38.4% | 31.1% | 22.2% | 7.5% | 0.74% |
| May 2026 | 37.1% | 35.6% | 19.5% | 7% | 0.7% |
| Jun 2026 | 38% | 33.8% | 19% | 8.4% | 0.73% |
| Jul 2026 | 36.9% | 35.3% | 18.8% | 8.2% | 0.86% |
| Aug 2026 | 39.3% | 34.6% | 19.3% | 6% | 0.78% |
| Sep 2026 | 41.2% | 30.7% | 21% | 6.7% | 0.51% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.2% | 5.6K | +1.1% | +1.8 points | |
| 2, held 2nd | 30.7% | 4.2K | -14.3% | -3.9 points | |
| 3, held 3rd | 21% | 2.9K | +4.7% | +1.6 points | |
| 4, held 4th | 6.7% | 910 | +7.1% | +0.7 points | |
| 5, held 5th | 0.51% | 70 | -36.4% | -0.3 points |
1.
Fujifilm41.2%
Held 1st. 5.6K estimated branded searches, +1.1% vs prior month. Share +1.8 points.
2.
Canon30.7%
Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.9 points.
3.
Nikon21%
Held 3rd. 2.9K estimated branded searches, +4.7% vs prior month. Share +1.6 points.
4.
Leica6.7%
Held 4th. 910 estimated branded searches, +7.1% vs prior month. Share +0.7 points.
5.
Olympus0.51%
Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.
Which brand is most popular in search among film camera brands in New Zealand?
5 brands
In September 2026, Fujifilm was the most searched among film camera brands in New Zealand, with an estimated 5.6K branded searches, 41.2% of all searches for the five we track. Canon is in 2nd place, 10.5 percentage points behind at 30.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fujifilm | 38.4% → 41.2% | 42%Dec 2025 | 35.8%Jan 2026 | 1st |
| Canon | 35.1% → 30.7% | 36.2%Jan 2026 | 30.7%Sep 2026 | 2nd |
| Nikon | 20.4% → 21% | 22.2%Apr 2026 | 18.8%Jul 2026 | 3rd |
| Leica | 5.4% → 6.7% | 8.4%Jun 2026 | 4.8%Nov 2025 | 4th |
| Olympus | 0.7% → 0.51% | 1%Jan 2026 | 0.51%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fujifilm’s share of searches among film camera brands in New Zealand increased from 38.4% to 41.2%.
- Across the 12 months ending September 2026, Canon’s share of searches among film camera brands in New Zealand decreased from 35.1% to 30.7%.
- Across the 12 months ending September 2026, Nikon’s share of searches among film camera brands in New Zealand increased from 20.4% to 21%.
- Across the 12 months ending September 2026, Leica’s share of searches among film camera brands in New Zealand increased from 5.4% to 6.7%.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among film camera brands in New Zealand peaked at 42% in December 2025 and was lowest at 35.8% in January 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among film camera brands in New Zealand peaked at 36.2% in January 2026 and was lowest at 30.7% in September 2026.
- Across the 12 months ending September 2026, Nikon’s share of searches among film camera brands in New Zealand peaked at 22.2% in April 2026 and was lowest at 18.8% in July 2026.
- Across the 12 months ending September 2026, Leica’s share of searches among film camera brands in New Zealand peaked at 8.4% in June 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, Olympus held steady: its share of searches among film camera brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand film camera brands in September 2026?
5 changes
In September 2026, Fujifilm gained share of searches among film camera brands in New Zealand, from 39.3% to 41.2%.
In September 2026, Nikon gained share of searches among film camera brands in New Zealand, from 19.3% to 21%.
In September 2026, Leica gained share of searches among film camera brands in New Zealand, from 6% to 6.7%.
In September 2026, Canon lost share of searches among film camera brands in New Zealand, from 34.6% to 30.7%.
Estimated monthly branded searches for Olympus in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
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