Canon vs Fujifilm:Which is more popular by branded search in New Zealand?
In August 2026, Canon had more branded searches than Fujifilm among camera brands in New Zealand. Canon was estimated to have 27K branded searches compared to Fujifilm’s 17.6K, and held a 21.4% Share of Search versus Fujifilm’s 13.9%.
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Which is more popular in search, Canon or Fujifilm?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canon, Fujifilm. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Canon and Fujifilm comparison changed over the last 12 months?
3 findings
- Canon was ahead of Fujifilm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand moved from 22.1% to 21.4%, and its estimated monthly branded searches moved from 26.3K to 27K.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 14.8K to 17.6K.
How did search popularity change for New Zealand camera brands in August 2026?
2 changes
In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.
In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canon
25 branded search terms
- canon
- canon 8d
- canon camera
- canon co nz
- canon digital cameras
- canon g7x
- canon g7x mark2
- canon gx7
- canon ink
- canon lens
- canon mirrorless
- canon near me
- canon nz
- canon online
- canon powershot
- canon powershot sx740
- canon printer
- canon r10
- canon r5
- canon r6 mark ii
- canon r7
- canon selphy cp1500
- canon sx740
- canon sx740 hs
- canon toner
Fujifilm
21 branded search terms
- fujifilm
- fujifilm business innovation
- fujifilm camera
- fujifilm com
- fujifilm finepix
- fujifilm instax
- fujifilm lens
- fujifilm mirrorless
- fujifilm near me
- fujifilm new zealand
- fujifilm nz
- fujifilm online
- fujifilm x e5
- fujifilm x t5
- fujifilm x100
- fujifilm x100v
- fujifilm x100vi
- fujifilm xe5
- fujifilm xs20
- fujifilm xt30
- fujifilm xt5
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.