Brandwave

How popular isCanon in search?

In August 2026, there were an estimated 27K branded searches for Canon in New Zealand which held steady over the last 11 months. Canon holds 21.4% estimated Share of Search among New Zealand camera brands and is ranked 2nd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Sony33.7%
  2. Canon21.4%
  3. Fujifilm13.9%
  4. GoPro12.5%
  5. Insta36010%
  6. Nikon5.4%
  7. Panasonic Lumix2.4%
  8. OM System0.67%
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Which camera brands compete with Canon?

Canon against camera brands in New Zealand, by month

Share of Search by month for Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of search table
MonthSonyCanonFujifilmGoProInsta360NikonPanasonic LumixOM System
Oct 202534.2%22.1%12.5%15.6%7.5%5.8%1.9%0.6%
Nov 202535.5%22%12.3%15.3%7.8%5%1.5%0.58%
Dec 202534.9%20.7%13%16.1%7.9%5.1%1.6%0.68%
Jan 202630.9%22%13.7%15.7%8.9%5.9%2.3%0.7%
Feb 202633.1%21%12.3%15.7%8.8%6.2%2.1%0.73%
Mar 202634.1%21.5%12.5%14.3%8.2%6.5%2.3%0.67%
Apr 202633.2%20.7%13.8%13.3%9.6%6.7%2.1%0.63%
May 202635%20.4%13.2%12.6%8.8%6%3.3%0.69%
Jun 202636%21.5%12.3%12.9%9%5.3%2.3%0.66%
Jul 202634.8%22.5%13.2%12.5%8.6%5.5%2.2%0.7%
Aug 202633.7%21.4%13.9%12.5%10%5.4%2.4%0.67%
Sep 2026————————

  1. 1.Sony

    33.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -1.1 points

  2. 2.Canon

    21.4%

    held 2nd · 27K estimated branded searches · -2% vs prior month · -1.2 points

  3. 3.Fujifilm

    13.9%

    held 3rd · 17.6K estimated branded searches · +9.1% vs prior month · +0.7 points

  4. 4.GoPro

    12.5%

    held 4th · 15.9K estimated branded searches · +3.8% vs prior month · 0 points

  5. 5.Insta360

    10%

    held 5th · 12.6K estimated branded searches · +20.7% vs prior month · +1.4 points

  6. 6.Nikon

    5.4%

    held 6th · 6.8K estimated branded searches · +1.5% vs prior month · -0.1 points

  7. 7.Panasonic Lumix

    2.4%

    held 7th · 3K estimated branded searches · +14.2% vs prior month · +0.2 points

  8. 8.OM System

    0.67%

    held 8th · 850 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Canon and its closest rivals

How has branded search demand for Canon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 26.3K to 27K.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand decreased from 22.1% to 21.4%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand peaked at 22.5% in July 2026 and was lowest at 20.4% in May 2026.

How did search popularity change for New Zealand camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.

  2. In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.

  3. In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.

  4. In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.

  5. Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.

  6. Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

Which printer brands compete with Canon?

Canon against printer brands in New Zealand, by month

Share of Search by month for Canon, HP, Epson, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCanonHPEpsonBrotherKyoceraFuji Xerox
Oct 202546.7%33.6%10.4%7.5%0.98%0.85%
Nov 202551.4%31.3%9.4%6.4%0.71%0.76%
Dec 202553.8%28%10.1%6.5%0.74%0.74%
Jan 202645.7%33.4%10.5%8.7%0.81%0.87%
Feb 202640.4%37.4%11.4%8.9%0.96%0.96%
Mar 202638.8%41.2%10.4%7.6%1%1.1%
Apr 202644.6%33.3%11.9%8.6%0.93%0.77%
May 202644.6%34.1%11.3%8.1%0.97%0.97%
Jun 202645.3%33.2%12%7.7%0.93%0.85%
Jul 202647.7%31.8%11.3%7.6%0.78%0.8%
Aug 202646%32.8%11.5%7.9%0.99%0.8%
Sep 2026——————

  1. 1.Canon

    46%

    held 1st · 27K estimated branded searches · -2% vs prior month · -1.7 points

  2. 2.HP

    32.8%

    held 2nd · 19.3K estimated branded searches · +5% vs prior month · +1 points

  3. 3.Epson

    11.5%

    held 3rd · 6.8K estimated branded searches · +3.8% vs prior month · +0.2 points

  4. 4.Brother

    7.9%

    held 4th · 4.6K estimated branded searches · +5% vs prior month · +0.2 points

  5. 5.Kyocera

    0.99%

    moved from 6th to 5th · 580 estimated branded searches · +28.9% vs prior month · +0.2 points

  6. 6.Fuji Xerox

    0.8%

    moved from 5th to 6th · 470 estimated branded searches · +2.2% vs prior month · 0 points

Compare search popularity between Canon and its closest rivals

How has branded search demand for Canon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand decreased from 46.7% to 46%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand peaked at 53.8% in December 2025 and was lowest at 38.8% in March 2026.

How did search popularity change for New Zealand printer brands in August 2026?

  1. In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.

  2. In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.

  3. In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand.

  4. In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.

  5. Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • canon
  • canon 8d
  • canon camera
  • canon co nz
  • canon digital cameras
  • canon g7x
  • canon g7x mark2
  • canon gx7
  • canon ink
  • canon lens
  • canon mirrorless
  • canon near me
  • canon nz
  • canon online
  • canon powershot
  • canon powershot sx740
  • canon printer
  • canon r10
  • canon r5
  • canon r6 mark ii
  • canon r7
  • canon selphy cp1500
  • canon sx740
  • canon sx740 hs
  • canon toner

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How the Brand Demand Index is measured

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