Calculator brands in New Zealand:Which brands are most popular in search?
In August 2026, Casio Calculators was the most searched among calculator brands in New Zealand, with an estimated 4.7K branded searches and 66.7% estimated Share of Search within this set.
Casio Calculators66.7%Texas Instruments31.9%
HP Calculators1%- Sharp Calculators0.43%
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Share of SearchLeaderboard
Compare the scientific and graphics calculator brands New Zealand students buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Casio Calculators, Texas Instruments. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio Calculators | Texas Instruments | HP Calculators | Sharp Calculators |
|---|---|---|---|---|
| Oct 2025 | 80.9% | 17.1% | 1.5% | 0.43% |
| Nov 2025 | 80.9% | 16.5% | 1.8% | 0.78% |
| Dec 2025 | 73.9% | 22.7% | 2.4% | 0.97% |
| Jan 2026 | 85.9% | 12.6% | 0.94% | 0.54% |
| Feb 2026 | 76.1% | 22.1% | 1.3% | 0.57% |
| Mar 2026 | 68% | 30.1% | 1.1% | 0.76% |
| Apr 2026 | 69% | 28.3% | 2.1% | 0.61% |
| May 2026 | 56.7% | 42% | 0.81% | 0.48% |
| Jun 2026 | 62.8% | 35.2% | 1.2% | 0.71% |
| Jul 2026 | 60.6% | 37.4% | 1.6% | 0.46% |
| Aug 2026 | 66.7% | 31.9% | 1% | 0.43% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.7% | 4.7K | +75.9% | +6.1 points | |
| 2, held 2nd | 31.9% | 2.2K | +36.6% | -5.4 points | |
| 3, held 3rd | 1% | 70 | 0% | -0.6 points | |
| 4, held 4th | 0.43% | 30 | +50% | 0 points |
66.7%
held 1st · 4.7K estimated branded searches · +75.9% vs prior month · +6.1 points
31.9%
held 2nd · 2.2K estimated branded searches · +36.6% vs prior month · -5.4 points
1%
held 3rd · 70 estimated branded searches · 0% vs prior month · -0.6 points
0.43%
held 4th · 30 estimated branded searches · +50% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among calculator brands in New Zealand?
4 brands
In August 2026, Casio Calculators was the most searched among calculator brands in New Zealand, with an estimated 4.7K branded searches and 66.7% estimated Share of Search within this set. Texas Instruments is in 2nd place, 34.8 percentage points behind at 31.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 80.9% → 66.7% | 85.9%Jan 2026 | 56.7%May 2026 | 1st | |
| 17.1% → 31.9% | 42%May 2026 | 12.6%Jan 2026 | 2nd | |
| 1.5% → 1% | 2.4%Dec 2025 | 0.81%May 2026 | 3rd | |
| Sharp Calculators | 0.43% | 0.97%Dec 2025 | 0.43%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Casio Calculators’ estimated Share of Search among calculator brands in New Zealand decreased from 80.9% to 66.7%.
- Across the 11 months ending August 2026, Texas Instruments’ estimated Share of Search among calculator brands in New Zealand increased from 17.1% to 31.9%.
- Across the 11 months ending August 2026, HP Calculators’ estimated Share of Search among calculator brands in New Zealand decreased from 1.5% to 1%.
- Across the 11 months ending August 2026, Casio Calculators’ estimated Share of Search among calculator brands in New Zealand peaked at 85.9% in January 2026 and was lowest at 56.7% in May 2026.
- Across the 11 months ending August 2026, Texas Instruments’ estimated Share of Search among calculator brands in New Zealand peaked at 42% in May 2026 and was lowest at 12.6% in January 2026.
- Across the 11 months ending August 2026, HP Calculators’ estimated Share of Search among calculator brands in New Zealand peaked at 2.4% in December 2025 and was lowest at 0.81% in May 2026.
- Across the 11 months ending August 2026, Sharp Calculators held steady: its estimated Share of Search among calculator brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand calculator brands in August 2026?
4 changes

In August 2026, Casio Calculators gained estimated Share of Search among calculator brands in New Zealand, from 60.6% to 66.7%.
In August 2026, Texas Instruments lost estimated Share of Search among calculator brands in New Zealand, from 37.4% to 31.9%.

In August 2026, HP Calculators lost estimated Share of Search among calculator brands in New Zealand, from 1.6% to 1%.
Estimated monthly branded searches for Sharp Calculators in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

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