Brandwave

Calculator brands in New Zealand:Which brands are most popular in search?

In August 2026, Casio Calculators was the most searched among calculator brands in New Zealand, with an estimated 4.7K branded searches and 66.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Casio Calculators66.7%
  2. Texas Instruments31.9%
  3. HP Calculators1%
  4. Sharp Calculators0.43%

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Share of SearchLeaderboard

Compare the scientific and graphics calculator brands New Zealand students buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among calculator brands in New Zealand, by month

Share of Search by month for Casio Calculators, Texas Instruments. The figures are in the table below the chart.

View monthly share of search table
MonthCasio CalculatorsTexas InstrumentsHP CalculatorsSharp Calculators
Oct 202580.9%17.1%1.5%0.43%
Nov 202580.9%16.5%1.8%0.78%
Dec 202573.9%22.7%2.4%0.97%
Jan 202685.9%12.6%0.94%0.54%
Feb 202676.1%22.1%1.3%0.57%
Mar 202668%30.1%1.1%0.76%
Apr 202669%28.3%2.1%0.61%
May 202656.7%42%0.81%0.48%
Jun 202662.8%35.2%1.2%0.71%
Jul 202660.6%37.4%1.6%0.46%
Aug 202666.7%31.9%1%0.43%
Sep 2026————

This month’s ranking, August 2026

  1. held 1st · 4.7K estimated branded searches · +75.9% vs prior month · +6.1 points

  2. held 2nd · 2.2K estimated branded searches · +36.6% vs prior month · -5.4 points

  3. held 3rd · 70 estimated branded searches · 0% vs prior month · -0.6 points

  4. held 4th · 30 estimated branded searches · +50% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among calculator brands in New Zealand?

In August 2026, Casio Calculators was the most searched among calculator brands in New Zealand, with an estimated 4.7K branded searches and 66.7% estimated Share of Search within this set. Texas Instruments is in 2nd place, 34.8 percentage points behind at 31.9% Share of Search.

New Zealand calculator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Casio Calculators80.9% → 66.7%85.9%Jan 202656.7%May 20261st
Texas Instruments17.1% → 31.9%42%May 202612.6%Jan 20262nd
HP Calculators1.5% → 1%2.4%Dec 20250.81%May 20263rd
Sharp Calculators0.43%0.97%Dec 20250.43%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Casio Calculators’ estimated Share of Search among calculator brands in New Zealand decreased from 80.9% to 66.7%.
  • Across the 11 months ending August 2026, Texas Instruments’ estimated Share of Search among calculator brands in New Zealand increased from 17.1% to 31.9%.
  • Across the 11 months ending August 2026, HP Calculators’ estimated Share of Search among calculator brands in New Zealand decreased from 1.5% to 1%.
  • Across the 11 months ending August 2026, Casio Calculators’ estimated Share of Search among calculator brands in New Zealand peaked at 85.9% in January 2026 and was lowest at 56.7% in May 2026.
  • Across the 11 months ending August 2026, Texas Instruments’ estimated Share of Search among calculator brands in New Zealand peaked at 42% in May 2026 and was lowest at 12.6% in January 2026.
  • Across the 11 months ending August 2026, HP Calculators’ estimated Share of Search among calculator brands in New Zealand peaked at 2.4% in December 2025 and was lowest at 0.81% in May 2026.
  • Across the 11 months ending August 2026, Sharp Calculators held steady: its estimated Share of Search among calculator brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand calculator brands in August 2026?

  1. In August 2026, Casio Calculators gained estimated Share of Search among calculator brands in New Zealand, from 60.6% to 66.7%.

  2. In August 2026, Texas Instruments lost estimated Share of Search among calculator brands in New Zealand, from 37.4% to 31.9%.

  3. In August 2026, HP Calculators lost estimated Share of Search among calculator brands in New Zealand, from 1.6% to 1%.

  4. Estimated monthly branded searches for Sharp Calculators in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

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