Brandwave

How popular isHP?

In September 2026, people searched for HP by name about 17,500 times in New Zealand, about the same as the previous year. These searches made up 3% of all New Zealand calculator brand searches, placing HP third out of five brands. When we asked both ChatGPT and Google AI Overviews about calculator brands, HP appeared in two of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

HP is the third most searched of 5 competitors and the fifth most recommended in AI answers.

  1. CasioShare of searches 82.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Texas InstrumentsShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. HPShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SharpShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. CanonShare of searches 0.91%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
HP website (opens in a new tab)

Follow HP and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HP is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Sharp2nd
  3. Texas Instruments3rd
  4. Canon4th
  5. HP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sharp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texas Instruments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calculator brands

5 answers

  • Asked ChatGPT

    “Which calculator brand should I buy in New Zealand?”

    1. 1Casio
    2. 2Sharp

  • Asked ChatGPT

    “What are the best calculator brands in New Zealand?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp
    4. 4Canon
    5. 5HP

  • Asked ChatGPT

    “What's the best calculator brand in New Zealand for school maths?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp

  • Searched Google, AI Overview

    “scientific calculator nz”

    1. 1Casio
    2. 2Sharp

  • Searched Google, AI Overview

    “graphics calculator nz”

    1. 1Casio
    2. 2HP

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which calculator brands compete with HP?

HP against calculator brands in New Zealand, by month

Share of searches by month for Casio, Texas Instruments, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthCasioTexas InstrumentsHPSharpCanon
Oct 202577.8%14.9%5.4%0.77%1.1%
Nov 202576.8%13.5%6.8%1.4%1.4%
Dec 202567.8%20.3%8.5%1.7%1.7%
Jan 202685%9.7%3.8%1.1%0.54%
Feb 202680.6%12%5.3%1.2%0.88%
Mar 202678.3%14.4%4.7%1.7%1%
Apr 202670.5%19.1%8.1%1.2%1.2%
May 202675%18.8%3.9%1.2%1.2%
Jun 202676.8%15.6%5.6%1.6%0.4%
Jul 202673.7%16%7.2%1%2.1%
Aug 202684.2%10.2%4.3%0.93%0.31%
Sep 202682.7%11.8%3%1.5%0.91%

  1. 1.Casio

    82.7%

    Held 1st. 2.7K estimated branded searches, +0.74% vs prior month. Share -1.4 points.

  2. 2.Texas Instruments

    11.8%

    Held 2nd. 390 estimated branded searches, +18.2% vs prior month. Share +1.6 points.

  3. 3.HP

    3%

    Held 3rd. 100 estimated branded searches, -28.6% vs prior month. Share -1.3 points.

  4. 4.Sharp

    1.5%

    Held 4th. 50 estimated branded searches, +66.7% vs prior month. Share +0.6 points.

  5. 5.Canon

    0.91%

    Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.6 points.

Compare popularity between HP and its closest rivals

Every comparison with HP

20 comparisons

How has branded search demand for HP changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HP in New Zealand held steady, from 16.9K to 17.5K.
  • Across the 12 months ending September 2026, HP’s share of searches among calculator brands in New Zealand decreased from 5.4% to 3%.
  • Across the 12 months ending September 2026, HP’s share of searches among calculator brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 3% in September 2026.

How did search popularity change for New Zealand calculator brands in September 2026?

5 changes

  1. In September 2026, Texas Instruments gained share of searches among calculator brands in New Zealand, from 10.2% to 11.8%.

  2. In September 2026, Canon gained share of searches among calculator brands in New Zealand, from 0.31% to 0.91%.

  3. In September 2026, Sharp gained share of searches among calculator brands in New Zealand, from 0.93% to 1.5%.

  4. In September 2026, Casio lost share of searches among calculator brands in New Zealand, from 84.2% to 82.7%.

  5. In September 2026, HP lost share of searches among calculator brands in New Zealand, from 4.3% to 3%.

How are HP’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hp
  • hp business laptops
  • hp calculator
  • hp calculators calculator
  • hp chromebook
  • hp computers
  • hp elitebook
  • hp envy
  • hp envy laptop
  • hp ink
  • hp ink cartridge
  • hp ink cartridges
  • hp laptop
  • hp laptop touchscreen
  • hp notebook
  • hp omen
  • hp omen laptop
  • hp paper
  • hp pavilion
  • hp pavilion laptop
  • hp printer
  • hp printer ink
  • hp printer paper
  • hp probook laptop
  • hp toner
  • hp victus
  • hp zbook laptop

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HP compete?

HP is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands3rd of 914.7%Show ranking
External monitor brands2nd of 729.3%Show ranking
Portable monitor brands2nd of 630.3%Show ranking
Printer brands1st of 646.9%Show ranking
Printer toner brands1st of 658%Show ranking
Laser printer brands1st of 558.6%Show ranking
Plotter printer brands1st of 360.4%Show ranking
Ink cartridges brands3rd of 49.7%Show ranking
Calculator brands3rd of 53%Shown above
Creator with pink hair and a pink jacket

Is HP your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free