Brandwave

How popular isHP?

In September 2026, people searched for HP by name about 17,500 times in New Zealand, about the same as the previous year. These searches made up 29.3% of all New Zealand external monitor brand searches, placing HP second out of seven brands. When we asked both ChatGPT and Google AI Overviews about external monitor brands, HP did not appear in any of the answers.

Search and AI answers in September 2026

HP is the second most searched of 7 competitors and not listed in any AI answer.

  1. LenovoShare of searches 43%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HPShare of searches 29.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. ASUSShare of searches 23%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. AOCShare of searches 3.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. LGShare of searches 0.91%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

+2 more

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Top external monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HP did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. LG2nd
  3. ASUS3rd
  4. AOC4th
  5. BenQ5th
  6. Lenovo–
  7. HP–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AOC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BenQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lenovo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about external monitor brands

4 answers

  • Asked ChatGPT

    “Which external monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC

  • Asked ChatGPT

    “What are the best external monitor brands in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4BenQ
    5. 5AOC

  • Asked ChatGPT

    “What's the best external monitor brand in New Zealand for a home office?”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4AOC
    5. 5ASUS

  • Searched Google, AI Overview

    “best monitor”

    1. 1ASUS
    2. 2AOC

  • Searched Google, AI Overview

    “4k monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which external monitor brands compete with HP?

HP against external monitor brands in New Zealand, by month

Share of searches by month for Lenovo, HP, ASUS, AOC. The figures are in the table below the chart.

View monthly share of searches table
MonthLenovoHPASUSAOCLGBenQDell
Oct 202542.5%28.4%24.1%3.4%0.96%0.58%0.03%
Nov 202545%26.1%24.4%3%1.1%0.5%0%
Dec 202545.7%24.4%24.9%3.5%1%0.59%0%
Jan 202645.2%25.9%23.7%3.9%0.83%0.51%0.03%
Feb 202642.8%26.8%25.9%3%0.81%0.71%0.03%
Mar 202642.1%26.9%26.4%3.1%0.9%0.53%0.03%
Apr 202643.2%26.3%24.6%3.7%1.4%0.78%0%
May 202640.5%28%26.2%3.5%1%0.73%0%
Jun 202643.3%26.9%24.4%3.3%1.2%0.86%0.03%
Jul 202641.2%26.3%24.2%6.2%1.1%1%0.03%
Aug 202642.4%26.9%24.7%4.2%1.1%0.83%0%
Sep 202643%29.3%23%3.3%0.91%0.55%0%

  1. 1.Lenovo

    43%

    Held 1st. 13.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.HP

    29.3%

    Held 2nd. 9K estimated branded searches, +7.1% vs prior month. Share +2.3 points.

  3. 3.ASUS

    23%

    Held 3rd. 7.1K estimated branded searches, -7.9% vs prior month. Share -1.6 points.

  4. 4.AOC

    3.3%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.

  5. 5.LG

    0.91%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  6. 6.BenQ

    0.55%

    Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share -0.3 points.

  7. 7.Dell

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between HP and its closest rivals

Every comparison with HP

20 comparisons

How has branded search demand for HP changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HP in New Zealand held steady, from 16.9K to 17.5K.
  • Across the 12 months ending September 2026, HP’s share of searches among external monitor brands in New Zealand increased from 28.4% to 29.3%.
  • Across the 12 months ending September 2026, HP’s share of searches among external monitor brands in New Zealand peaked at 29.3% in September 2026 and was lowest at 24.4% in December 2025.

How did search popularity change for New Zealand external monitor brands in September 2026?

5 changes

  1. In September 2026, HP gained share of searches among external monitor brands in New Zealand, from 26.9% to 29.3%.

  2. In September 2026, Lenovo gained share of searches among external monitor brands in New Zealand, from 42.4% to 43%.

  3. In September 2026, ASUS lost share of searches among external monitor brands in New Zealand, from 24.7% to 23%.

  4. In September 2026, AOC lost share of searches among external monitor brands in New Zealand, from 4.2% to 3.3%.

  5. Estimated monthly branded searches for Dell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are HP’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hp
  • hp business laptops
  • hp calculator
  • hp calculators calculator
  • hp chromebook
  • hp computers
  • hp elitebook
  • hp envy
  • hp envy laptop
  • hp ink
  • hp ink cartridge
  • hp ink cartridges
  • hp laptop
  • hp laptop touchscreen
  • hp notebook
  • hp omen
  • hp omen laptop
  • hp paper
  • hp pavilion
  • hp pavilion laptop
  • hp printer
  • hp printer ink
  • hp printer paper
  • hp probook laptop
  • hp toner
  • hp victus
  • hp zbook laptop

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HP compete?

HP is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands3rd of 914.7%Show ranking
External monitor brands2nd of 729.3%Shown above
Portable monitor brands2nd of 630.3%Show ranking
Printer brands1st of 646.9%Show ranking
Printer toner brands1st of 658%Show ranking
Laser printer brands1st of 558.6%Show ranking
Plotter printer brands1st of 360.4%Show ranking
Ink cartridges brands3rd of 49.7%Show ranking
Calculator brands3rd of 53%Show ranking
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Is HP your brand?

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