Brandwave

How popular isHP?

In September 2026, people searched for HP by name about 17,500 times in New Zealand, about the same as the previous year. These searches made up 60.4% of all New Zealand plotter printer brand searches, placing HP first out of three brands. When we asked both ChatGPT and Google AI Overviews about plotter printer brands, HP appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

HP is the most searched of 3 competitors and the most recommended in AI answers.

  1. HPShare of searches 60.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CanonShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. EpsonShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top plotter printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP appeared in all five answers. HP is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HP1st
  2. Epson2nd
  3. Canon3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about plotter printer brands

5 answers

  • Asked ChatGPT

    “Which plotter printer brand should I buy in New Zealand?”

    1. 1HP
    2. 2Epson
    3. 3Canon

  • Asked ChatGPT

    “What are the best plotter printer brands in New Zealand?”

    1. 1HP
    2. 2Canon
    3. 3Epson

  • Asked ChatGPT

    “What's the best plotter printer brand in New Zealand for large format prints?”

    1. 1HP
    2. 2Canon
    3. 3Epson

  • Searched Google, AI Overview

    “best plotter printer”

    1. 1HP
    2. 2Epson
    3. 3Canon

  • Searched Google, AI Overview

    “large format printer”

    1. 1HP
    2. 2Epson
    3. 3Canon

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which plotter printer brands compete with HP?

HP against plotter printer brands in New Zealand, by month

Share of searches by month for HP, Canon, Epson. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpson
Oct 202557.7%31.2%11.1%
Nov 202557.6%32%10.4%
Dec 202552.5%36.5%11%
Jan 202656.7%31.9%11.5%
Feb 202660.2%28.6%11.1%
Mar 202658.8%30.4%10.8%
Apr 202656.9%30.3%12.8%
May 202657%32.6%10.4%
Jun 202658.4%30.1%11.5%
Jul 202656.3%31.4%12.3%
Aug 202654.9%32%13.2%
Sep 202660.4%28.1%11.5%

  1. 1.HP

    60.4%

    Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.5 points.

  2. 2.Canon

    28.1%

    Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.9 points.

  3. 3.Epson

    11.5%

    Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.7 points.

Compare popularity between HP and its closest rivals

Every comparison with HP

20 comparisons

How has branded search demand for HP changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HP in New Zealand held steady, from 16.9K to 17.5K.
  • Across the 12 months ending September 2026, HP’s share of searches among plotter printer brands in New Zealand increased from 57.7% to 60.4%.
  • Across the 12 months ending September 2026, HP’s share of searches among plotter printer brands in New Zealand peaked at 60.4% in September 2026 and was lowest at 52.5% in December 2025.

How did search popularity change for New Zealand plotter printer brands in September 2026?

3 changes

  1. In September 2026, HP gained share of searches among plotter printer brands in New Zealand, from 54.9% to 60.4%.

  2. In September 2026, Canon lost share of searches among plotter printer brands in New Zealand, from 32% to 28.1%.

  3. In September 2026, Epson lost share of searches among plotter printer brands in New Zealand, from 13.2% to 11.5%.

How are HP’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hp
  • hp business laptops
  • hp calculator
  • hp calculators calculator
  • hp chromebook
  • hp computers
  • hp elitebook
  • hp envy
  • hp envy laptop
  • hp ink
  • hp ink cartridge
  • hp ink cartridges
  • hp laptop
  • hp laptop touchscreen
  • hp notebook
  • hp omen
  • hp omen laptop
  • hp paper
  • hp pavilion
  • hp pavilion laptop
  • hp printer
  • hp printer ink
  • hp printer paper
  • hp probook laptop
  • hp toner
  • hp victus
  • hp zbook laptop

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HP compete?

HP is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands3rd of 914.7%Show ranking
External monitor brands2nd of 729.3%Show ranking
Portable monitor brands2nd of 630.3%Show ranking
Printer brands1st of 646.9%Show ranking
Printer toner brands1st of 658%Show ranking
Laser printer brands1st of 558.6%Show ranking
Plotter printer brands1st of 360.4%Shown above
Ink cartridges brands3rd of 49.7%Show ranking
Calculator brands3rd of 53%Show ranking
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Is HP your brand?

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