Epson vs HP:Which is more popular?
In September 2026, HP had more branded searches than Epson among plotter printer brands in New Zealand. HP had about 9,020 branded searches, while Epson had 1,720. HP made up 60.4% of all plotter printer brand searches we track, and Epson accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about plotter printer brands, both Epson and HP appeared in all five answers. HP was mentioned before Epson in every answer.
Who do people search for more?
HP, about 5 searches for every 1 for Epson
Who does AI mention more?
Both are mentioned in every answer we collected.
Follow Epson vs HP and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top plotter printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Epson and HP showed up in all five answers. HP was listed before Epson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about plotter printer brands
5 answers
Asked ChatGPT
“Which plotter printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plotter printer brands in New Zealand?”
Asked ChatGPT
“What's the best plotter printer brand in New Zealand for large format prints?”
Searched Google, AI Overview
“best plotter printer”
Searched Google, AI Overview
“large format printer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Epson or HP more popular in search?
This chart shows how often people search Google for Epson and HP by name. Each line represents a brand's share of searches for all three plotter printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for HP, Epson. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson |
|---|---|---|---|
| Oct 2025 | 57.7% | 31.2% | 11.1% |
| Nov 2025 | 57.6% | 32% | 10.4% |
| Dec 2025 | 52.5% | 36.5% | 11% |
| Jan 2026 | 56.7% | 31.9% | 11.5% |
| Feb 2026 | 60.2% | 28.6% | 11.1% |
| Mar 2026 | 58.8% | 30.4% | 10.8% |
| Apr 2026 | 56.9% | 30.3% | 12.8% |
| May 2026 | 57% | 32.6% | 10.4% |
| Jun 2026 | 58.4% | 30.1% | 11.5% |
| Jul 2026 | 56.3% | 31.4% | 12.3% |
| Aug 2026 | 54.9% | 32% | 13.2% |
| Sep 2026 | 60.4% | 28.1% | 11.5% |
How has the Epson and HP comparison changed over the last 12 months?
3 findings
- HP was ahead of Epson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among plotter printer brands in New Zealand moved from 11.1% to 11.5%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 12 months ending September 2026, HP’s share of searches among plotter printer brands in New Zealand moved from 57.7% to 60.4%, and its estimated monthly branded searches moved from 8.3K to 9K.
How did search popularity change for New Zealand plotter printer brands in September 2026?
2 changes
In September 2026, HP gained share of searches among plotter printer brands in New Zealand, from 54.9% to 60.4%.
In September 2026, Epson lost share of searches among plotter printer brands in New Zealand, from 13.2% to 11.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Epson’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plotter printer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.