Brandwave

How popular isEpson?

In September 2026, people searched for Epson by name about 4,160 times in New Zealand, an 8.1% increase from the previous year. These searches made up 11.5% of all New Zealand plotter printer brand searches, placing Epson third out of three brands. When we asked both ChatGPT and Google AI Overviews about plotter printer brands, Epson appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Epson is the third most searched of 3 competitors and the second most recommended in AI answers.

  1. HPShare of searches 60.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CanonShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. EpsonShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top plotter printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson appeared in all five answers. Epson is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HP1st
  2. Epson2nd
  3. Canon3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about plotter printer brands

5 answers

  • Asked ChatGPT

    “Which plotter printer brand should I buy in New Zealand?”

    1. 1HP
    2. 2Epson
    3. 3Canon

  • Asked ChatGPT

    “What are the best plotter printer brands in New Zealand?”

    1. 1HP
    2. 2Canon
    3. 3Epson

  • Asked ChatGPT

    “What's the best plotter printer brand in New Zealand for large format prints?”

    1. 1HP
    2. 2Canon
    3. 3Epson

  • Searched Google, AI Overview

    “best plotter printer”

    1. 1HP
    2. 2Epson
    3. 3Canon

  • Searched Google, AI Overview

    “large format printer”

    1. 1HP
    2. 2Epson
    3. 3Canon

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which plotter printer brands compete with Epson?

Epson against plotter printer brands in New Zealand, by month

Share of searches by month for HP, Canon, Epson. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpson
Oct 202557.7%31.2%11.1%
Nov 202557.6%32%10.4%
Dec 202552.5%36.5%11%
Jan 202656.7%31.9%11.5%
Feb 202660.2%28.6%11.1%
Mar 202658.8%30.4%10.8%
Apr 202656.9%30.3%12.8%
May 202657%32.6%10.4%
Jun 202658.4%30.1%11.5%
Jul 202656.3%31.4%12.3%
Aug 202654.9%32%13.2%
Sep 202660.4%28.1%11.5%

  1. 1.HP

    60.4%

    Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.5 points.

  2. 2.Canon

    28.1%

    Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.9 points.

  3. 3.Epson

    11.5%

    Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.7 points.

Compare popularity between Epson and its closest rivals

Every comparison with Epson

14 comparisons

How has branded search demand for Epson changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson in New Zealand rose from 3.9K to 4.2K.
  • Across the 12 months ending September 2026, Epson’s share of searches among plotter printer brands in New Zealand peaked at 13.2% in August 2026 and was lowest at 10.4% in November 2025.

How did search popularity change for New Zealand plotter printer brands in September 2026?

3 changes

  1. In September 2026, HP gained share of searches among plotter printer brands in New Zealand, from 54.9% to 60.4%.

  2. In September 2026, Canon lost share of searches among plotter printer brands in New Zealand, from 32% to 28.1%.

  3. In September 2026, Epson lost share of searches among plotter printer brands in New Zealand, from 13.2% to 11.5%.

How are Epson’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • epson
  • epson ecotank printer
  • epson et
  • epson ink
  • epson ink cartridges
  • epson ink printer
  • epson printer
  • epson projector
  • epson toner
  • epson video projector

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Epson compete?

Epson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Printer brands3rd of 615.2%Show ranking
Printer toner brands3rd of 611.1%Show ranking
Laser printer brands3rd of 511.2%Show ranking
Plotter printer brands3rd of 311.5%Shown above
Ink cartridges brands2nd of 425.9%Show ranking
Projector brands1st of 736.9%Show ranking
Portable projector brands2nd of 539.1%Show ranking
Short throw projector brands1st of 547.8%Show ranking
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