Brandwave

How popular isEpson?

In September 2026, people searched for Epson by name about 4,160 times in New Zealand, an 8.1% increase from the previous year. These searches made up 11.2% of all New Zealand laser printer brand searches, placing Epson third out of five brands. When we asked both ChatGPT and Google AI Overviews about laser printer brands, Epson appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Epson is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. HPShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CanonShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. EpsonShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. SamsungShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrotherShare of searches 0.45%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top laser printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Epson is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. HP2nd
  3. Canon3rd
  4. Epson4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser printer brands

5 answers

  • Asked ChatGPT

    “Which laser printer brand should I buy in New Zealand?”

    1. 1Brother
    2. 2HP
    3. 3Canon

  • Asked ChatGPT

    “What are the best laser printer brands in New Zealand?”

    1. 1Brother
    2. 2HP
    3. 3Canon
    4. 4Epson

  • Asked ChatGPT

    “What's the best laser printer brand in New Zealand for fast printing?”

    1. 1Brother
    2. 2HP
    3. 3Canon

  • Searched Google, AI Overview

    “laser printer nz”

    1. 1HP
    2. 2Brother

  • Searched Google, AI Overview

    “colour laser printer”

    1. 1Brother
    2. 2HP

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laser printer brands compete with Epson?

Epson against laser printer brands in New Zealand, by month

Share of searches by month for HP, Canon, Epson, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpsonSamsungBrother
Oct 202555.8%30.2%10.7%2.6%0.61%
Nov 202555.6%30.8%10%3%0.57%
Dec 202550.6%35.2%10.5%3.4%0.29%
Jan 202655%31%11.1%2.5%0.44%
Feb 202658.5%27.8%10.8%2.4%0.52%
Mar 202656.9%29.5%10.5%2.6%0.59%
Apr 202654.9%29.2%12.4%3%0.54%
May 202655.6%31.7%10.1%2.2%0.34%
Jun 202656.8%29.3%11.2%2.2%0.49%
Jul 202654.5%30.5%11.9%2.6%0.47%
Aug 202652.8%30.8%12.7%3%0.69%
Sep 202658.6%27.3%11.2%2.5%0.45%

  1. 1.HP

    58.6%

    Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.7 points.

  2. 2.Canon

    27.3%

    Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.5 points.

  3. 3.Epson

    11.2%

    Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.5 points.

  4. 4.Samsung

    2.5%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  5. 5.Brother

    0.45%

    Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.

Compare popularity between Epson and its closest rivals

Every comparison with Epson

14 comparisons

How has branded search demand for Epson changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson in New Zealand rose from 3.9K to 4.2K.
  • Across the 12 months ending September 2026, Epson’s share of searches among laser printer brands in New Zealand peaked at 12.7% in August 2026 and was lowest at 10% in November 2025.

How did search popularity change for New Zealand laser printer brands in September 2026?

4 changes

  1. In September 2026, HP gained share of searches among laser printer brands in New Zealand, from 52.8% to 58.6%.

  2. In September 2026, Canon lost share of searches among laser printer brands in New Zealand, from 30.8% to 27.3%.

  3. In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%.

  4. Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Epson’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • epson
  • epson ecotank printer
  • epson et
  • epson ink
  • epson ink cartridges
  • epson ink printer
  • epson printer
  • epson projector
  • epson toner
  • epson video projector

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Epson compete?

Epson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Printer brands3rd of 615.2%Show ranking
Printer toner brands3rd of 611.1%Show ranking
Laser printer brands3rd of 511.2%Shown above
Plotter printer brands3rd of 311.5%Show ranking
Ink cartridges brands2nd of 425.9%Show ranking
Projector brands1st of 736.9%Show ranking
Portable projector brands2nd of 539.1%Show ranking
Short throw projector brands1st of 547.8%Show ranking
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