Brandwave

Epson vs Hisense:Which is more popular?

In September 2026, Epson had more branded searches than Hisense among short throw projector brands in New Zealand. Epson had about 1,720 branded searches, while Hisense had 1,040. Epson made up 47.8% of all short throw projector brand searches we track, and Hisense accounted for 28.9%. When we asked ChatGPT and Google AI Overviews about short throw projector brands, Epson and Hisense each appeared in three of the five answers. Epson was mentioned before Hisense in every answer.

Among short throw projector brands in New Zealand in September 2026

Who do people search for more?

Epson, about 65% more searches than Hisense

Epson 1.7K searchesHisense 1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Epson in 3 of 5Hisense in 3 of 5

Who does AI recommend more?

Epson, named ahead of Hisense in every answer

Epson first in 3Hisense never first

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Top short throw projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson and Hisense were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Epson was listed before Hisense in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BenQ1st
  2. Epson2nd
  3. Hisense3rd
  4. Samsung–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about short throw projector brands

5 answers
  • Asked ChatGPT

    “Which short throw projector brand should I buy in New Zealand?”

    1. 1BenQ
    2. 2Epson
    3. 3Hisense
  • Asked ChatGPT

    “What are the best short throw projector brands in New Zealand?”

    1. 1BenQ
    2. 2Epson
    3. 3Hisense
  • Asked ChatGPT

    “What's the best short throw projector brand in New Zealand for small rooms?”

    1. 1BenQ
    2. 2Epson
    3. 3Hisense
  • Searched Google, AI Overview

    “short throw projector nz”

    1. 1BenQ
  • Searched Google, AI Overview

    “gaming projector nz”

    1. 1BenQ

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Epson or Hisense more popular in search?

This chart shows how often people search Google for Epson and Hisense by name. Each line represents a brand's share of searches for all five short throw projector brands we track, month by month, from searches in New Zealand.

Epson and Hisense among short throw projector brands in New Zealand, by month

Share of searches by month for Epson, Hisense. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonHisenseSamsungLGBenQ
Oct 202542.2%35.5%10.3%7.4%4.5%
Nov 202537.4%38.8%11.3%8.5%4%
Dec 202536%40.9%11.8%7.1%4.2%
Jan 202641.4%38.8%9.2%6.6%4%
Feb 202645%31.5%9.8%7.3%6.4%
Mar 202642%35.6%10.3%7.7%4.5%
Apr 202637.7%39.4%9.2%8.7%5%
May 202640.4%36.8%8.8%8.2%5.8%
Jun 202638.2%39.1%7.6%8.8%6.2%
Jul 202639.6%36.9%8.8%7.4%7.2%
Aug 202648.8%25.4%11.6%8%6.3%
Sep 202647.8%28.9%10.8%7.8%4.7%

How has the Epson and Hisense comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Hisense took it in November 2025, Epson took it in January 2026, Hisense took it in April 2026, Epson took it in May 2026, Hisense took it in June 2026, Epson took it in July 2026.
  • Across the 12 months ending September 2026, Epson’s share of searches among short throw projector brands in New Zealand moved from 42.2% to 47.8%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among short throw projector brands in New Zealand moved from 35.5% to 28.9%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for New Zealand short throw projector brands in September 2026?

2 changes
  1. In September 2026, Hisense gained share of searches among short throw projector brands in New Zealand, from 25.4% to 28.9%.

  2. In September 2026, Epson lost share of searches among short throw projector brands in New Zealand, from 48.8% to 47.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Epson’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epson

2 branded search terms

  • epson
  • epson et

Hisense

2 branded search terms

  • hisense
  • hisense brand

How the Brand Demand Index is measured

Other head-to-heads among short throw projector brands

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