Brandwave

How popular isEpson in search?

In August 2026, there were an estimated 6.8K branded searches for Epson in New Zealand which is up 16% over the last 11 months. Epson holds 11.5% estimated Share of Search among New Zealand printer brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Canon46%
  2. HP32.8%
  3. Epson11.5%
  4. Brother7.9%
  5. Kyocera0.99%
  6. Fuji Xerox0.8%
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Which printer brands compete with Epson?

Epson against printer brands in New Zealand, by month

Share of Search by month for Canon, HP, Epson, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCanonHPEpsonBrotherKyoceraFuji Xerox
Oct 202546.7%33.6%10.4%7.5%0.98%0.85%
Nov 202551.4%31.3%9.4%6.4%0.71%0.76%
Dec 202553.8%28%10.1%6.5%0.74%0.74%
Jan 202645.7%33.4%10.5%8.7%0.81%0.87%
Feb 202640.4%37.4%11.4%8.9%0.96%0.96%
Mar 202638.8%41.2%10.4%7.6%1%1.1%
Apr 202644.6%33.3%11.9%8.6%0.93%0.77%
May 202644.6%34.1%11.3%8.1%0.97%0.97%
Jun 202645.3%33.2%12%7.7%0.93%0.85%
Jul 202647.7%31.8%11.3%7.6%0.78%0.8%
Aug 202646%32.8%11.5%7.9%0.99%0.8%
Sep 2026——————

  1. 1.Canon

    46%

    held 1st · 27K estimated branded searches · -2% vs prior month · -1.7 points

  2. 2.HP

    32.8%

    held 2nd · 19.3K estimated branded searches · +5% vs prior month · +1 points

  3. 3.Epson

    11.5%

    held 3rd · 6.8K estimated branded searches · +3.8% vs prior month · +0.2 points

  4. 4.Brother

    7.9%

    held 4th · 4.6K estimated branded searches · +5% vs prior month · +0.2 points

  5. 5.Kyocera

    0.99%

    moved from 6th to 5th · 580 estimated branded searches · +28.9% vs prior month · +0.2 points

  6. 6.Fuji Xerox

    0.8%

    moved from 5th to 6th · 470 estimated branded searches · +2.2% vs prior month · 0 points

Compare search popularity between Epson and its closest rivals

How has branded search demand for Epson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Epson in New Zealand rose from 5.8K to 6.8K.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand increased from 10.4% to 11.5%.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand peaked at 12% in June 2026 and was lowest at 9.4% in November 2025.

How did search popularity change for New Zealand printer brands in August 2026?

  1. In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.

  2. In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.

  3. In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand.

  4. In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.

  5. Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

Which projector brands compete with Epson?

Epson against projector brands in New Zealand, by month

Share of Search by month for Epson, XGIMI, Nebula by Anker, BenQ. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXGIMINebula by AnkerBenQOptoma
Oct 202574.2%11.7%8%4.7%1.4%
Nov 202569.8%16.2%8.1%4.8%1.2%
Dec 202571.6%13.3%9.6%4.2%1.4%
Jan 202679%9.8%6.6%3.8%0.89%
Feb 202678.6%9.5%6.1%4.9%0.93%
Mar 202681.1%8.1%5.9%4%0.91%
Apr 202676.3%10.3%7.6%4.6%1.2%
May 202674.8%13.2%6.4%4.6%0.97%
Jun 202676.2%12.3%5.2%5.3%1%
Jul 202669.3%17.6%6.5%6%0.74%
Aug 202675.3%13.1%5.7%4.8%1.1%
Sep 2026—————

  1. 1.Epson

    75.3%

    held 1st · 6.8K estimated branded searches · +3.8% vs prior month · +6 points

  2. 2.XGIMI

    13.1%

    held 2nd · 1.2K estimated branded searches · -28.5% vs prior month · -4.4 points

  3. 3.Nebula by Anker

    5.7%

    held 3rd · 510 estimated branded searches · -16.4% vs prior month · -0.8 points

  4. 4.BenQ

    4.8%

    held 4th · 430 estimated branded searches · -23.2% vs prior month · -1.2 points

  5. 5.Optoma

    1.1%

    held 5th · 100 estimated branded searches · +42.9% vs prior month · +0.4 points

Compare search popularity between Epson and its closest rivals

How has branded search demand for Epson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among projector brands in New Zealand increased from 74.2% to 75.3%.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among projector brands in New Zealand peaked at 81.1% in March 2026 and was lowest at 69.3% in July 2026.

How did search popularity change for New Zealand projector brands in August 2026?

  1. In August 2026, Epson gained estimated Share of Search among projector brands in New Zealand, from 69.3% to 75.3%.

  2. In August 2026, XGIMI lost estimated Share of Search among projector brands in New Zealand, from 17.6% to 13.1%.

  3. In August 2026, BenQ lost estimated Share of Search among projector brands in New Zealand, from 6% to 4.8%.

  4. In August 2026, Nebula by Anker lost estimated Share of Search among projector brands in New Zealand, from 6.5% to 5.7%.

How is Epson measured?

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • epson
  • epson co nz
  • epson eb 535w projector
  • epson eb 685w projector
  • epson ecotank et 2810
  • epson ecotank et 8550
  • epson ecotank printer
  • epson et
  • epson et 2810
  • epson et 8550
  • epson home cinema 2350 projector
  • epson home cinema 5050ub projector
  • epson home theatre projector
  • epson ink
  • epson ink cartridges
  • epson ink printer
  • epson near me
  • epson nz
  • epson online
  • epson printer
  • epson projector
  • epson short throw projector
  • epson toner
  • epson v850
  • epson video projector
  • epson xp 4200

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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