Epson vs Samsung:Which is more popular?
In September 2026, Epson had more branded searches than Samsung among laser printer brands in New Zealand. Epson had about 1,720 branded searches, while Samsung had 390. Epson made up 11.2% of all laser printer brand searches we track, and Samsung accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about laser printer brands, Epson appeared in one of the five answers and Samsung in none.
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Top laser printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Epson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser printer brands
5 answers
Asked ChatGPT
“Which laser printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser printer brands in New Zealand?”
Asked ChatGPT
“What's the best laser printer brand in New Zealand for fast printing?”
Searched Google, AI Overview
“laser printer nz”
Searched Google, AI Overview
“colour laser printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Epson or Samsung more popular in search?
This chart shows how often people search Google for Epson and Samsung by name. Each line represents a brand's share of searches for all five laser printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Epson, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Samsung | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.2% | 10.7% | 2.6% | 0.61% |
| Nov 2025 | 55.6% | 30.8% | 10% | 3% | 0.57% |
| Dec 2025 | 50.6% | 35.2% | 10.5% | 3.4% | 0.29% |
| Jan 2026 | 55% | 31% | 11.1% | 2.5% | 0.44% |
| Feb 2026 | 58.5% | 27.8% | 10.8% | 2.4% | 0.52% |
| Mar 2026 | 56.9% | 29.5% | 10.5% | 2.6% | 0.59% |
| Apr 2026 | 54.9% | 29.2% | 12.4% | 3% | 0.54% |
| May 2026 | 55.6% | 31.7% | 10.1% | 2.2% | 0.34% |
| Jun 2026 | 56.8% | 29.3% | 11.2% | 2.2% | 0.49% |
| Jul 2026 | 54.5% | 30.5% | 11.9% | 2.6% | 0.47% |
| Aug 2026 | 52.8% | 30.8% | 12.7% | 3% | 0.69% |
| Sep 2026 | 58.6% | 27.3% | 11.2% | 2.5% | 0.45% |
How has the Epson and Samsung comparison changed over the last 12 months?
3 findings
- Epson was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among laser printer brands in New Zealand moved from 10.7% to 11.2%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 12 months ending September 2026, Samsung’s share of searches among laser printer brands in New Zealand moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand laser printer brands in September 2026?
1 change
In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Epson’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laser printer brands
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