Brandwave

How popular isCanon?

In September 2026, people searched for Canon by name about 8,890 times in New Zealand, about the same as the previous year. These searches made up 27.3% of all New Zealand laser printer brand searches, placing Canon second out of five brands. When we asked both ChatGPT and Google AI Overviews about laser printer brands, Canon appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Canon is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. HPShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CanonShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. EpsonShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. SamsungShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrotherShare of searches 0.45%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top laser printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Canon is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. HP2nd
  3. Canon3rd
  4. Epson4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser printer brands

5 answers

  • Asked ChatGPT

    “Which laser printer brand should I buy in New Zealand?”

    1. 1Brother
    2. 2HP
    3. 3Canon

  • Asked ChatGPT

    “What are the best laser printer brands in New Zealand?”

    1. 1Brother
    2. 2HP
    3. 3Canon
    4. 4Epson

  • Asked ChatGPT

    “What's the best laser printer brand in New Zealand for fast printing?”

    1. 1Brother
    2. 2HP
    3. 3Canon

  • Searched Google, AI Overview

    “laser printer nz”

    1. 1HP
    2. 2Brother

  • Searched Google, AI Overview

    “colour laser printer”

    1. 1Brother
    2. 2HP

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laser printer brands compete with Canon?

Canon against laser printer brands in New Zealand, by month

Share of searches by month for HP, Canon, Epson, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpsonSamsungBrother
Oct 202555.8%30.2%10.7%2.6%0.61%
Nov 202555.6%30.8%10%3%0.57%
Dec 202550.6%35.2%10.5%3.4%0.29%
Jan 202655%31%11.1%2.5%0.44%
Feb 202658.5%27.8%10.8%2.4%0.52%
Mar 202656.9%29.5%10.5%2.6%0.59%
Apr 202654.9%29.2%12.4%3%0.54%
May 202655.6%31.7%10.1%2.2%0.34%
Jun 202656.8%29.3%11.2%2.2%0.49%
Jul 202654.5%30.5%11.9%2.6%0.47%
Aug 202652.8%30.8%12.7%3%0.69%
Sep 202658.6%27.3%11.2%2.5%0.45%

  1. 1.HP

    58.6%

    Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.7 points.

  2. 2.Canon

    27.3%

    Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.5 points.

  3. 3.Epson

    11.2%

    Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.5 points.

  4. 4.Samsung

    2.5%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  5. 5.Brother

    0.45%

    Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.

Compare popularity between Canon and its closest rivals

Every comparison with Canon

21 comparisons

How has branded search demand for Canon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 8.5K to 8.9K.
  • Across the 12 months ending September 2026, Canon’s share of searches among laser printer brands in New Zealand decreased from 30.2% to 27.3%.
  • Across the 12 months ending September 2026, Canon’s share of searches among laser printer brands in New Zealand peaked at 35.2% in December 2025 and was lowest at 27.3% in September 2026.

How did search popularity change for New Zealand laser printer brands in September 2026?

4 changes

  1. In September 2026, HP gained share of searches among laser printer brands in New Zealand, from 52.8% to 58.6%.

  2. In September 2026, Canon lost share of searches among laser printer brands in New Zealand, from 30.8% to 27.3%.

  3. In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%.

  4. Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Canon’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canon
  • canon calculator
  • canon camera
  • canon ink
  • canon lens
  • canon mirrorless
  • canon powershot
  • canon printer
  • canon toner

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canon compete?

Canon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands4th of 813.3%Show ranking
Camera lens brands3rd of 713.8%Show ranking
Printer brands2nd of 621.6%Show ranking
Telephoto lens brands2nd of 417.2%Show ranking
Wide angle lens brands2nd of 417.2%Show ranking
Binocular brands2nd of 822.7%Show ranking
Printer toner brands2nd of 627%Show ranking
Laser printer brands2nd of 527.3%Shown above
Plotter printer brands2nd of 328.1%Show ranking
Film camera brands2nd of 530.7%Show ranking
Ink cartridges brands1st of 463.3%Show ranking
Calculator brands5th of 50.91%Show ranking
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