Laser printer brands in New Zealand:Which are most popular?
In September 2026, HP was the most searched laser printer brand in New Zealand, accounting for 58.6% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, HP and Brother showed up in every answer. Brother was recommended most often, coming first in all three responses that gave a list.
HPShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CanonShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
EpsonShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
SamsungShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BrotherShare of searches 0.45%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top laser printer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, HP and Brother appeared every time. Brother was recommended most often, coming first in all three answers that gave a list. HP was second, and Canon was third. Samsung, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Epson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser printer brands
5 answers
Asked ChatGPT
“Which laser printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser printer brands in New Zealand?”
Asked ChatGPT
“What's the best laser printer brand in New Zealand for fast printing?”
Searched Google, AI Overview
“laser printer nz”
Searched Google, AI Overview
“colour laser printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which laser printer brands do people search for most?
This chart shows how often people search Google for each laser printer brand by name. Each line represents a brand's share of searches for all five laser printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for HP, Canon, Epson, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Samsung | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.2% | 10.7% | 2.6% | 0.61% |
| Nov 2025 | 55.6% | 30.8% | 10% | 3% | 0.57% |
| Dec 2025 | 50.6% | 35.2% | 10.5% | 3.4% | 0.29% |
| Jan 2026 | 55% | 31% | 11.1% | 2.5% | 0.44% |
| Feb 2026 | 58.5% | 27.8% | 10.8% | 2.4% | 0.52% |
| Mar 2026 | 56.9% | 29.5% | 10.5% | 2.6% | 0.59% |
| Apr 2026 | 54.9% | 29.2% | 12.4% | 3% | 0.54% |
| May 2026 | 55.6% | 31.7% | 10.1% | 2.2% | 0.34% |
| Jun 2026 | 56.8% | 29.3% | 11.2% | 2.2% | 0.49% |
| Jul 2026 | 54.5% | 30.5% | 11.9% | 2.6% | 0.47% |
| Aug 2026 | 52.8% | 30.8% | 12.7% | 3% | 0.69% |
| Sep 2026 | 58.6% | 27.3% | 11.2% | 2.5% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 9K | +7.3% | +5.7 points | |
| 2, held 2nd | 27.3% | 4.2K | -14.3% | -3.5 points | |
| 3, held 3rd | 11.2% | 1.7K | -14.9% | -1.5 points | |
| 4, held 4th | 2.5% | 390 | -18.8% | -0.5 points | |
| 5, held 5th | 0.45% | 70 | -36.4% | -0.2 points |
1.
HP58.6%
Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.7 points.
2.
Canon27.3%
Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.5 points.
3.
Epson11.2%
Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.5 points.
4.
Samsung2.5%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
5.
Brother0.45%
Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.
Which brand is most popular in search among laser printer brands in New Zealand?
5 brands
In September 2026, HP was the most searched among laser printer brands in New Zealand, with an estimated 9K branded searches, 58.6% of all searches for the five we track. Canon is in 2nd place, 31.3 percentage points behind at 27.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| HP | 55.8% → 58.6% | 58.6%Sep 2026 | 50.6%Dec 2025 | 1st |
| Canon | 30.2% → 27.3% | 35.2%Dec 2025 | 27.3%Sep 2026 | 2nd |
| Epson | 10.7% → 11.2% | 12.7%Aug 2026 | 10%Nov 2025 | 3rd |
| Samsung | 2.6% → 2.5% | 3.4%Dec 2025 | 2.2%May 2026 | 4th |
| Brother | 0.61% → 0.45% | 0.69%Aug 2026 | 0.29%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, HP’s share of searches among laser printer brands in New Zealand increased from 55.8% to 58.6%.
- Across the 12 months ending September 2026, Canon’s share of searches among laser printer brands in New Zealand decreased from 30.2% to 27.3%.
- Across the 12 months ending September 2026, HP’s share of searches among laser printer brands in New Zealand peaked at 58.6% in September 2026 and was lowest at 50.6% in December 2025.
- Across the 12 months ending September 2026, Canon’s share of searches among laser printer brands in New Zealand peaked at 35.2% in December 2025 and was lowest at 27.3% in September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among laser printer brands in New Zealand peaked at 12.7% in August 2026 and was lowest at 10% in November 2025.
- Across the 12 months ending September 2026, Samsung’s share of searches among laser printer brands in New Zealand peaked at 3.4% in December 2025 and was lowest at 2.2% in May 2026.
- Across the 12 months ending September 2026, Epson, Samsung and Brother held steady: their share of searches among laser printer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand laser printer brands in September 2026?
4 changes
In September 2026, HP gained share of searches among laser printer brands in New Zealand, from 52.8% to 58.6%.
In September 2026, Canon lost share of searches among laser printer brands in New Zealand, from 30.8% to 27.3%.
In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
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