Brandwave

Epson vs HP:Which is more popular by branded search in New Zealand?

In August 2026, HP had more branded searches than Epson among printer brands in New Zealand. HP was estimated to have 19.3K branded searches compared to Epson’s 6.8K, and held a 32.8% Share of Search versus Epson’s 11.5%.

Share of Search among printer brands in New Zealand in August 2026Which is more popular in search, Epson or HP?
Epson11.5%6.8K searches
vs
HP32.8%19.3K searches
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Which is more popular in search, Epson or HP?

Compare the printer brands New Zealand homes and offices buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epson and HP among printer brands in New Zealand, by month

Share of Search by month for HP, Epson. The figures are in the table below the chart.

View monthly share of search table
MonthCanonHPEpsonBrotherKyoceraFuji Xerox
Oct 202546.7%33.6%10.4%7.5%0.98%0.85%
Nov 202551.4%31.3%9.4%6.4%0.71%0.76%
Dec 202553.8%28%10.1%6.5%0.74%0.74%
Jan 202645.7%33.4%10.5%8.7%0.81%0.87%
Feb 202640.4%37.4%11.4%8.9%0.96%0.96%
Mar 202638.8%41.2%10.4%7.6%1%1.1%
Apr 202644.6%33.3%11.9%8.6%0.93%0.77%
May 202644.6%34.1%11.3%8.1%0.97%0.97%
Jun 202645.3%33.2%12%7.7%0.93%0.85%
Jul 202647.7%31.8%11.3%7.6%0.78%0.8%
Aug 202646%32.8%11.5%7.9%0.99%0.8%
Sep 2026——————

How has the Epson and HP comparison changed over the last 12 months?

  • HP was ahead of Epson in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand moved from 10.4% to 11.5%, and its estimated monthly branded searches moved from 5.8K to 6.8K.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand moved from 33.6% to 32.8%, and its estimated monthly branded searches moved from 18.9K to 19.3K.

How did search popularity change for New Zealand printer brands in August 2026?

  1. In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.

  2. Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Epson’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epson

26 branded search terms

  • epson
  • epson co nz
  • epson eb 535w projector
  • epson eb 685w projector
  • epson ecotank et 2810
  • epson ecotank et 8550
  • epson ecotank printer
  • epson et
  • epson et 2810
  • epson et 8550
  • epson home cinema 2350 projector
  • epson home cinema 5050ub projector
  • epson home theatre projector
  • epson ink
  • epson ink cartridges
  • epson ink printer
  • epson near me
  • epson nz
  • epson online
  • epson printer
  • epson projector
  • epson short throw projector
  • epson toner
  • epson v850
  • epson video projector
  • epson xp 4200

HP

35 branded search terms

  • blue hp laptop
  • hp
  • hp 14 inch laptop
  • hp 14 laptop
  • hp 15 6 laptop
  • hp business laptops
  • hp chromebook
  • hp com
  • hp computers
  • hp elitebook
  • hp envy
  • hp envy laptop
  • hp ink
  • hp ink cartridge
  • hp laptop
  • hp laptop price
  • hp laptop touchscreen
  • hp laptops for sale
  • hp near me
  • hp notebook
  • hp nz
  • hp omen
  • hp omen laptop
  • hp online
  • hp pavilion
  • hp pavilion laptop
  • hp printer
  • hp printer ink
  • hp probook laptop
  • hp spectre laptop
  • hp toner
  • hp victus
  • hp victus 15
  • hp zbook laptop
  • laptop hp envy x360

How the Brand Demand Index is measured

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