Brother vs Epson:Which is more popular by branded search in New Zealand?
In August 2026, Epson had more branded searches than Brother among printer brands in New Zealand. Epson was estimated to have 6.8K branded searches compared to Brother’s 4.6K, and held an 11.5% Share of Search versus Brother’s 7.9%.
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Which is more popular in search, Brother or Epson?
Compare the printer brands New Zealand homes and offices buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epson, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Canon | HP | Epson | Brother | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 33.6% | 10.4% | 7.5% | 0.98% | 0.85% |
| Nov 2025 | 51.4% | 31.3% | 9.4% | 6.4% | 0.71% | 0.76% |
| Dec 2025 | 53.8% | 28% | 10.1% | 6.5% | 0.74% | 0.74% |
| Jan 2026 | 45.7% | 33.4% | 10.5% | 8.7% | 0.81% | 0.87% |
| Feb 2026 | 40.4% | 37.4% | 11.4% | 8.9% | 0.96% | 0.96% |
| Mar 2026 | 38.8% | 41.2% | 10.4% | 7.6% | 1% | 1.1% |
| Apr 2026 | 44.6% | 33.3% | 11.9% | 8.6% | 0.93% | 0.77% |
| May 2026 | 44.6% | 34.1% | 11.3% | 8.1% | 0.97% | 0.97% |
| Jun 2026 | 45.3% | 33.2% | 12% | 7.7% | 0.93% | 0.85% |
| Jul 2026 | 47.7% | 31.8% | 11.3% | 7.6% | 0.78% | 0.8% |
| Aug 2026 | 46% | 32.8% | 11.5% | 7.9% | 0.99% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brother and Epson comparison changed over the last 12 months?
3 findings
- Epson was ahead of Brother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand moved from 7.5% to 7.9%, and its estimated monthly branded searches moved from 4.2K to 4.6K.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand moved from 10.4% to 11.5%, and its estimated monthly branded searches moved from 5.8K to 6.8K.
How did search popularity change for New Zealand printer brands in August 2026?
1 change
Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
21 branded search terms
- brother a3 printer
- brother colour laser printer
- brother ink
- brother inkjet printer
- brother inktank printer
- brother label printer
- brother label printer tape
- brother laser printer
- brother mfc printer
- brother mono laser printer
- brother p touch label printer
- brother printer
- brother printer hl 1210w
- brother printer inks
- brother printer mfc j5330dw
- brother printer offline
- brother ql 800 label printer
- brother thermal printer
- brother toner
- brother vc 500w colour label printer
- brother wireless printer
Epson
26 branded search terms
- epson
- epson co nz
- epson eb 535w projector
- epson eb 685w projector
- epson ecotank et 2810
- epson ecotank et 8550
- epson ecotank printer
- epson et
- epson et 2810
- epson et 8550
- epson home cinema 2350 projector
- epson home cinema 5050ub projector
- epson home theatre projector
- epson ink
- epson ink cartridges
- epson ink printer
- epson near me
- epson nz
- epson online
- epson printer
- epson projector
- epson short throw projector
- epson toner
- epson v850
- epson video projector
- epson xp 4200
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.